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Samantha Durant

By: Samantha Durant

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July 20th, 2012

Blogging Statistics: 55 Reasons Blogging Creates 55% More Traffic

Getting Found

 blogging statisticsThinking about adding a blog to your company website, but wondering if it’s really worth the effort and time? 

Already have a blog and are unsure whether or not it’s really attracting the right readers to your website? 

Not sure what to blog about? 

Wondering when the best time to publish a blog post is

There are a lot of questions that often go into deciding whether or not to launch a company blog, and the answers are usually found in data.

Consider the following blogging statisticsand facts, which all point to the same conclusion: blogging creates an increase in site visits, and ultimately, leads. That's what it boils down to, supporting the organizational goals by increasing conversions on your blog. 

These 55 blogging statistics and facts demonstrate just how blogging drives 55% more website traffic.

55 Blogging Statistics and Facts Everyone Should Know

  1. 57% of companies with a blog have acquired a customer from their blog. Tweet This Stat!  Source: HubSpot
  2. Blogging creates connections between people and companies.  Connections bring more website traffic.  Tweet This Fact!
  3. Consistent blogging demonstrates commitment; by committing to your blog, you gain readers’ trust and encourage repeat visits.  Tweet This Fact!
  4. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.  Tweet This Stat! Source: HubSpot
  5. Keywords in blogs drive traffic from search engines.  Tweet This Fact!
  6. B2B marketers who use blogs generate 67% more leads per month than those who do not.  Tweet This Stat!  Source: FactBrowser
  7. B2C companies that blog generate 88% more leads per month than those that do not.  Tweet This Stat!  Source: Rick's Tips
  8. Blog links can be added almost anywhere – from an email signature to social media outlets, informing people of a new blog post generates website traffic.  Tweet This Fact!
  9. 92% of companies who blog multiple times per day have acquired a customer from their blog.  Tweet This Stat!  Source: HubSpot
  10. The average company that blogs gets 97% more inbound links.  Tweet This Stat!  Source: HubSpot
  11. Engaging blogs have original content that attracts Internet users to read them.  Tweet This Fact!
  12. 79% of online shoppers spend 50% of their shopping time researching products online.  Tweet This Stat!  Source: HubSpot
  13. Guest blogging drives traffic back to your website and piques readers’ interest in your own blog.  Tweet This Fact!
  14. A guest blogging site gets updated regularly and therefore, the Googlebot is also crawling it regularly.  Tweet This Fact!
  15. On average, companies that blog receive 434% more indexed pages.  Tweet This Stat!  Source: HubSpot
  16. Connecting your blog to multiple social media outlets, such as Facebook and Twitter, can greatly increase the traffic to your site.  Tweet This Fact!
  17. Within the next year, blogging is expected to gain a 50% increase in users.  Tweet This Stat!  Source: MyMarketingDept.
  18. Many people are afraid to speak; if you do it for them via blog articles, they will be listening.  Tweet This Fact!  Source: CopyBlogger
  19. Among those who use email marketing, companies that blog get twice as much traffic from their email than those who don’t.  Tweet This Stat!  Source: HubSpot
  20. There is a large community of bloggers, which your blog can introduce you to.  Tweet This Fact!
  21. 69% of businesses attribute their lead generation success to blogging.  Tweet This Stat!  Source: HubSpot
  22. Blogs can include backlinks – something that links the reader to another page on the same website – which help increase website traffic by encouraging readers to explore the site.  Tweet This Fact!
  23. Companies that blog 20 or more times in a month see the most return in traffic and leads.  Tweet This Fact!  Source: HubSpot
  24. Blogging creates a conversation, rather than a one-way monologue, so readers can take part in the subject matter.  Tweet This Fact!
  25. Internet users in the US spend 3x more time on blogs than they do on email.  Tweet This Fact!  Source: HubSpot
  26. By 2013, it is projected that 128 million people in the US will be blog readers.  Tweet This Fact!  Source: MyMarketingDept.
  27. Self-expression is the new entertainment. Blogs get people talking.  Tweet This Fact!  Source: CopyBlogger
  28. Frequently updated blogs are more often featured on search engines, unlike websites that do not have timely content.  Tweet This Fact!
  29. Blogging gives your company a dynamic personality and voice, which attracts more traffic than a static website.  Tweet This Fact!
  30. 78% of companies that update their blogs daily have acquired a customer from their blog.  Tweet This Stat!  Source: WordPress
  31. 89% of companies that update their blogs multiple times a day have acquired a customer from their blog.  Tweet This Stat!  Source: WordPress
  32. Blogs attract repeat visitors who continue to come back to the website for fresh content.  Tweet This Fact!
  33. B2B companies that blog more than 4 times a week see the biggest increase in traffic and leads.  Tweet This Fact!  Source: PWB Marketing Communications
  34. Blogs that include free resources increase links and get readers to subscribe, increasing repeat visits and attracting new followers.  Tweet This Fact!
  35. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.  Tweet This Stat!  Source: TrafficGenerationCafe
  36. Once you write 52 or more blog posts, blog traffic generation increases by up to 77%.  Tweet This Stat!  Source: TrafficGenerationCafe
  37. The more pages indexed, the higher the overall ranking a website has on search engine result pages.  Tweet This Fact!
  38. Small businesses that blog get 126% more lead growth than small businesses that do not blog.  Tweet This Stat!  Source: ThinkCreative
  39. Blogging allows you to team up with people who already have an audience, which is an instantaneous way to attract readers.  Tweet This Fact!
  40. Once a site has over 300 indexed pages, traffic generation increases by 236%.  Blogs greatly increase the number of indexed pages a site has.  Tweet This Stat!  Source: Sigma Web Marketing
  41. 346 million people read blogs throughout the world.  Adding a blog to your website attracts many of these readers.  Tweet This Stat!  Source: The Future Buzz
  42. The more content your website has, the more opportunities a search engine has to direct to one of its pages.  Tweet This Fact!
  43. The average person watches 182 online videos per month.  By including video content in your blog, you can attract a large amount of website traffic.  Tweet This Fact!  Source: Digital Buzz Blog
  44. Through blogging, you can share your personal opinion, even if it defies convention.  Readers are drawn to controversy.  Tweet This Fact!  Source: Digital Buzz Blog
  45. Blogging creates long-term relationships, which promotes repeat visits and word-of-mouth referrals.  Tweet This Fact!
  46. Narrative blogs reach out to the humanity in people; storytelling attracts readers.  Tweet This Fact!  Source: CopyBlogger
  47. Consistently blogging good content can mark you as an expert in your field; people are always looking for expert advice.  Tweet This Fact!
  48. People don’t care about products and services; they care about themselves.  Blogs aimed at your audience rather than your own needs drive website traffic.  Tweet This Fact!  Source: CopyBlogger
  49. Blogging gives your company the chance to be the frontrunner of a new topic or trend.  Being the first to cover something attracts readers. Tweet This Fact!
  50. 61% of U.S. online consumers have made a purchase based on recommendations from a blog.  Tweet This Stat!  Source: FactBrowser
  51. Once you have people coming to your site via a blog, your overall site stats increase and therefore your site becomes more popular.  Tweet This Fact!  Source: Hank Palan
  52. Blogging gives you many chances to take advantage of SEO, driving traffic from search engines to your site.  Tweet This Fact!
  53. Mentioning blog updates in social media outlets increases website traffic.  Tweet This Fact!
  54. Blogs introduce features like comments and trackbacks that allow users to interact with each other more efficiently.  Tweet This Fact!
  55. 77% of Internet users read blogs. Tweet This Stat!  Source: The West Program

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