Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort
Thinking about blogging for business, but wondering if it’s really worth the effort and time?
Already have a blog, but unsure if it’s really attracting the right readers?
Not sure what to blog about? Or when's best time to publish?
There are a lot of questions that often go into deciding whether or not to launch a company blog, but the answers are usually found in data and the numbers on blogging don't lie.
Here are 52 blogging statistics to give you some perspective on the importance and power of blogging and how to do it right.
4. 60% of marketers say blog content creation is their top inbound marketing priority. Source: HubSpot
The Importance of Blogging
7. In 2013, 1.7 million Americans listed making money as one of the reasons they blog. (Tweet this Stat)
8. 89% of companies think blogs will be more important in the next five years. (Tweet this Stat)
10. 60% of companies believe that using a company blog is beneficial to business. (Tweet this Stat)
11. 15% of blogs are corporate. (Tweet this Stat)
12. 72% of those who are self-employed and blogging are interested in attracting new clients. (Tweet this Stat)
13. 71% of bloggers who maintain blogs for a business report that they have increased their visibility within their industries through their blogs. (Tweet this Stat)
14. 56% of bloggers who maintain blogs for a business say that their blog has helped their company establish a position as a thought leader in the industry. (Tweet this Stat)
15. 51% of blog readers shop online. (Tweet this Stat)
16. 25% of marketers report that their company blog is “critical” to their business. (Tweet this Stat)
17. 81% of businesses reported that their company blog is useful to critical for their business. (Tweet this Stat)
18. The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. (Tweet this Stat)
19. 69% of businesses attribute their lead generation success to blogging. (Tweet this Stat)
20. Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. (Tweet this Stat)
21. In 2013, there were already 152,000,000 blogs on the Internet. (Tweet this Stat)
22. There are 31% more bloggers today than there were three years ago. (Tweet this Stat)
Increase Your Website Traffic
23. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Tweet this Stat)
25. Companies that blog get 55% more website visitors. (Tweet this Stat)
26. Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Tweet this Stat)
27. 346 million people read blogs throughout the world. (Tweet this Stat)
28. Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016) Source: HubSpot
35. Companies that blog get 55% more website visitors. (Tweet this Stat)
Lead Quality and Sales Statistics
38. 70% of marketers indicate that they blog at least weekly. (Tweet this Stat)
Consistency is Key
42. B2B marketers who use blogs generate 67% more leads per month than those who do not. (Tweet this Stat)
43. B2C companies that blog generate 88% more leads per month than those that do not. (Tweet this Stat)
44. 79% of online shoppers spend 50% of their shopping time researching products online. (Tweet this Stat)
Blog Reader Behavioral Tips
48. Bloggers are “morning people” – Blog early and often. (Tweet this Stat)
49. Blog readers are 79% more likely to read in the morning. (Tweet this Stat)
50. Blog reading peaks around 10am. (Tweet this Stat)
51. Link-sharing among blog readers peaks around 7am. (Tweet this Stat)
52. Commenting on blogs peaks around 8am. (Tweet this Stat)
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About Carolyn Edgecomb
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.