Last week, Zach gave us a sneak peek into the topic we're covering today - and it's one that has him fired up.
We're diving into YouTube embedding on your site.
We chat about why you shouldn't be concerned about embedding, how it helps you long-term, and the types of videos to embed from YouTube vs. other video hosting platforms.
But first, we kick off Episode 5 recapping a conversation we had with the folks from Vidyard about CTAs.
We share what we learned from our call and how you can find ways to test out your CTAs. We also briefly discuss a study Wistia did on CTAs and where they tend to have the highest click through rate.
Now to our main topic!
Does Embedding YouTube Videos On Your Site Hurt Your Traffic?
This whole discussion of embedding YouTube videos stemmed out of an internal conversation we were having with our team about a podcast that was aired by Neil Patel and Eric Siu about how YouTube took away the ability to turn off suggested videos at the end of the video and how it impacts traffic.
This sparked the question - should people still embed YouTube videos on their site if this is the case?
We talk about what this means for you and what you should do.
What Types Of Video Should You Be Embedding from YouTube and Why?
When we look at the customer lifecycle often times the videos that perform best on YouTube are ones used during the awareness and consideration stage. Reason being people in that stage aren't ready to engage with the company just yet.
Having more traffic and views on these types of videos through YouTube will help with ranking for specific topics in your industry.
Where Should You Host Consideration and Decision Stage Video Content?
With awareness and consideration stage content being great for YouTube, it's important to know that some consideration and decision stage content is great to host on other platforms such as Vidyard or Wistia because of their conversion metrics.
An external video host can help you track views. Tracking views will help with retargeting and segmenting leads for your marketing and sales teams to use.
There are so many tools and tactics out there, which is great in helping companies convert traffic into leads and sales, but at the end of the day we can't get hung up on tools.
Our ultimate job is to meet our customers where they are and obsess over their questions. That will help us become the most trusted voice in our industries.
If you're addressing the most asked questions and you're wining the trust of the people they will want to work with you.
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