It’s no secret that Instagram is continuing to capture and retain new users every day.
For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes, or give people a glance into their daily lives to their followers.
For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.
The infographic below shows us some very appealing statistics that should really entice us to be more active on this ever-growing platform.
Why Marketers Should Be Active On Instagram
Before we jump into this infographic, let's take a look at some of the bigger stats that really stood out to me.
One stat that you will see below is that Instagram has 500 active monthly users and 300 million of them are daily!