When used appropriately, emojis can aid a message by providing visual elements to a written message, by providing context to a particular subject matter, or even by creating an emotional connection between your message and the user.
Instead, focus on making them feel natural in your messaging.
Speaking of reactions, have you noticed how social media is upgrading “likes” with emoji reactions?
Facebook launched them back in 2017 for both Facebook posts and Facebook messenger, introducing six different reactions that you could give to a particular post or message by holding down on the like button. The emojis include: Like, Love, Laugh, Wow, Sad, and Angry.
In January of 2020, Twitter joined the party and introduced reactions to direct messages with their own line of emojis including: Laugh, Wow, Sad, Love, Fire, Thumbs Up, and Thumbs Down.
It is interesting how Emojis have grown from not only a message tool, but a reaction tool as well for these platforms. Clearly, they’re becoming even more widely accepted and understood on a global level.
Which emojis should you use?
To answer this question, I’ll say it depends.
The infographic found the following:
got the highest read rate for email marketing,
was the most used emoji on Facebook,
was the most used emoji on Instagram, and
was the most used emoji on Twitter.
But emojis work differently for different audiences and platforms. The context and intention of the message can (and should) heavily influence what emoji you may want to use in a certain situation.