2018 was a year of trial and error for marketers and video, but one thing is for sure: we all became more aware of the power of video on our sites and in our sales processes.
IMPACT created dozens of articles around the topic, which goes to show that we’re invested in focusing on video, but, we’re not the only ones.
A lot of other organizations are also seeing the value for their visitors and prospects.
Clearly, everyone seems to be “talking the talk,” but are they “walking the walk?”
This infographic from Animoto covers why marketers are bought into video and best practices, but also why they might not actually be implementing them regularly.
We’re covering the stats, and including resources to help shift this data.
If Video Works, Why Aren’t More Marketers Creating It?
According to those polled by Animoto, marketers say video is the #1 type of content for attracting attention on social, and 93% of marketers say they have gotten a new client from a video on social media.
Unfortunately, those same people are not creating as much video as they’d like.
When asked why, they said:
It’s too time-consuming
The tools/software are complicated
There is no budget for video
Though these are very valid points, we know when we hear these, it’s often more likely that:
Your organization is not fully bought into content creation
Your organization does not understand how essential video is in the sales process
When you don’t have the entire organization behind you, supporting video, it’s simply harder to get it done.
From the organizations we’ve worked closely with, we know that those who have a dedicated in-house videographer consistently create more video and generate or facilitate more business for their organization.