According to Statistic Brain, the average person has a shorter attention span than a goldfish. Since 2000 the average person's attention span has fallen from 12 seconds to about 8 seconds.
At first that stat surprised me, but then I realized that while writing that sentence alone I stopped to browse a Spotify playlist, check my email, and read up on some of the latest Star Wars fan theories.
Guess I can’t really argue with their logic.
While this may seem like a random bit of knowledge, it actually plays a major role in the way we interact with prospects. It means marketers are being challenged with new ways to grab people’s attention and keep it.
For many, video marketing has become a powerful solution.
It gives you the ability to tell your brand story and connect with your audience in an interactive way. Marketers using tactics such as Facebook Live, Snapchat, and even virtual reality videos are seeing some serious results. In fact, according to Unbounce, simply including a video on a landing page can help increase conversion rates by 80%.
Stats like this combined with videos integration into social media platforms makes it clear that video is becoming a critical part of successful marketing campaigns.
If you still need a little extra convincing, HighQ created the following infographic loaded with data on why 2017 will be the year of video marketing.
Some of the key stats include:
By 2017, online video will account for 74% of all web traffic.
33% of tablet owners watch about an hour of video on their devices every day.
59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
69% of marketing, sales, and business professionals have used video marketing and another 31% are planning to.
Check out the full infographic below and let us know your favorite video marketing tactics in the comments!
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About Joe Rinaldi
Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.
As Creative Lead at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.
When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.