IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Justine Timoteo Thomas

By Justine Timoteo Thomas

Jan 21, 2020

Topics:

Web Design Creator's Block
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Web Design  |   Creator's Block

"Why emotional web design is so important" [Creator's Block, Ep. 121]

Justine Timoteo Thomas

By Justine Timoteo Thomas

Jan 21, 2020

"Why emotional web design is so important" [Creator's Block, Ep. 121]

Even though I've talked about the importance of reading in past episodes, the practice hasn't always been perfect.

I find my days are filled with with more meetings than I anticipate each week and can truly only dive into a book over the weekends. 

What I've been doing instead, though, is filling the cracks of my days with words.

When I find I have 15 minutes in between calls or meetings, I grab a nearby book or pull up Medium articles to find a topic that piques my interest. 

The latest to do so?

"What Is Emotional Website Design?" by Abigail Stock

In it, she notes that 95% of consumer decisions are made subconsciously.

That is a crazy statistic!

But, is there a way to still influence buyers even in their subconscious? 

Stock goes on to cite Don Norman and his book Emotional Design: Why We Love (or Hate) Everyday Things.

"The essential premise is that emotions have a crucial role in the human ability to understand the world and learn new things. In reality, all design is emotional, whether intentional or not; the trick is in shaping the user’s emotional response to the benefit of your product or service."

The concept is simple -- tapping into consumers' emotions can help position your product or service as the superior choice when buying.

In this week's episode, Marcella and I break down how that's possible and why it's so important companies keep this front of mind when redesigning their websites.

 Listen to the episode


What we talked about

  • What is emotional design?
  • Why is emotional design so important for websites?
  • Consumers' decision-making patterns
  • The importance of truly knowing your customers

Resources

We want to hear from you!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can shoot us a message in IMPACT Elite!

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.