Being a working mom of two, I can honestly say that I would not be able to survive without online shopping.
Luckily for me, I’m doing this whole mom thing in 2019, when I can get groceries, diapers, clothes, dog food...I mean literally ANYTHING online!
With so many shopping choices out there, however, how can you as a marketer make sure you are giving them what they want and keep them coming back for more?
This infographic from, Yieldify, a customer journey optimization company, will tell you just that.
They surveyed over 1,000 online shoppers from the US and UK to find out what they want from their online shopping experience.
Curious if your want made the list? Let’s take a look and find out.
Do Online Shoppers Want Personalization?
Many would argue that our lives today are too public.
We share photos, stories, videos, and so much more over social media. We get very personal with people we may not even know.
So, it is no surprise that online consumers want a personalized shopping experience from brands we feel like we know.
In fact, 63% of all consumers expect that brands will have up to date information on their preferences across all channels.
The ironic part here is that 59% of these same consumers are not comfortable with websites tracking their behavior. In a post-GDPR world, 82% of consumers have become more aware of protecting their online privacy.