What's your deal?! -- Sorry. Maybe that was a tad aggressive.
But really, what is your organization all about?
When prospective buyers arrive on your website or discover your brand for the first time, this is often the question going through their minds.
It is your job as a marketer to communicate this to them in the simplest way possible and make you story known.
What do you do? Why are you different? Why shouldn't they just go with someone else?
The most popular and effect way to answer all of these questions is through a killer value proposition.
Simply put, a value proposition is a short sentence that summarizes your organization's offering and unique value. Those that are most successful are clear, concise, and memorable -- but unfortunately, finding one that fits all of this criteria is often easier said than done.
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