The Fast Start Program: Your fastest path to Inbound success. Get Started

Subscribe to THE LATEST

What is HubSpot and what the heck does it do, anyway?

What is HubSpot and what the heck does it do, anyway? Blog Feature

Liz Moorehead

Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast

February 5th, 2020 min read

I first got into the inbound marketing game back in 2014, and the one constant in my life since then — first, as an account manager, then a senior account manager, then a content manager, then a content strategist, and now the content director here at IMPACT — has been HubSpot

Back then, HubSpot was known for one thing: marketing automation

"Wait, what's marketing automation?"

Put simply, marketing automation solutions like HubSpot (and Marketo) quite literally host and automate marketing activities under a single digital roof like blog hosting, email marketing, landing pages, lead collection forms, automatic email workflows, social media publishing and scheduling, and so on.  

Today, that still holds true.

However, over the years, HubSpot has grown far beyond its roots as a singular marketing automation platform, founded in the principles of inbound marketing. 

Why HubSpot doesn't just focus its solutions solely on marketing anymore

Once upon a time, the inbound approach focused solely on marketing — creating blogs and landing pages, focusing on lead generation, and so on. So, that's where HubSpot began its automation domination story, creating tools for marketing teams, based on the more traditional funnel approach:

HubSpot-Marketing-and-Sales-Funnel_Fotor

...and this beloved buyer's journey some of you may have already been introduced to in HubSpot certifications of yore:

Buyers_Journey_and_Content

But, over the years, digital teams and business leaders all over the world began to feel a disconnect.

Sure, inbound marketing was generating a lot of leads, but deals were still not closing. And, as a result, marketing and sales teams were feeling more fractured than ever, as marketing leaders struggled to justify the results they were getting (and their budgets). 

Moreover, it's a well known fact that it's easier to drum up new business from existing, serviced customers rather than acquiring new ones. 

So, in 2018, the folks at HubSpot retired the linear, old school funnel for a new model called the "flywheel":

flywheel

Instead of the broad focus really being on activities owned by marketing — where sales swoops in at the end to try and close deals from those inbound leads — the more modern flywheel unites three units under the banner of positive growth for organizations:

  • Marketing
  • Sales
  • Service

That's why HubSpot now offers automation solutions for marketing, sales, and service

Here is an overview of some of the automation solutions HubSpot offers under each of its three "hubs" — although it should be noted that what is included as well as pricing is dictated by the level of HubSpot service you choose.

Screen Shot 2020-02-04 at 9.59.23 PM

The marketing, sales, and service hubs all have three tiers: starter, professional, and enterprise. 

HubSpot Marketing Hub

  • Blogging
  • Email marketing and reporting
  • Social media publishing and monitoring
  • Lead scoring
  • Automated action-based and email workflows
  • Landing and thank you pages
  • Lead form builders
  • SEO and content strategy tools
  • Website, landing page, blog performance reporting

HubSpot Sales Hub

HubSpot Service Hub

  • Ticketing
  • Live chat
  • Conversations
  • Conversational bots
  • Canned snippets
  • Meeting scheduling
  • Time-to-close and productivity reports
  • Task automation
  • Ticket pipelines and statuses
  • Customer support surveys
  • Customer insight dashboards

HubSpot also offers a CMS, so businesses can host their website in the same digital ecosystem

While making the leap from more mainstream choices like WordPress to HubSpot can seem like a big risk, there's a reason why 75% of the websites we build are on HubSpot:

  • The actionable intelligence of having your website and your marketing, sales, and service automation all under one roof is unparalleled. 
  • Better security, because HubSpot (unlike WordPress and other options) is not an open source system.
  • Site speed is a big, big deal, and HubSpot websites load super fast.
  • You have an edge with SEO, thanks to HubSpot's built-in SEO solutions, that you don't see with more traditional business website hosting solutions.
  • HubSpot has an incredible support system in place, including an extensive, always-updated knowledge base, live phone-based support, live chat, and more. WordPress has an online community, but no real, centralized support.

But is HubSpot the right automation choice for your business?

Even though we are an award-winning HubSpot Diamond partner agency, we also know from first-hand experience that HubSpot is not the right solution for every business out there. 

So, here are some resources to help you make the best choice for your company's marketing, sales, and service needs:

Happy HubSpotting! 

HubSpot Marketing Guide for Businesses

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactbnd.com? Click Here.

HubSpot

Does HubSpot work for startups?

By Joe Bachir on January 16th, 2020

By Joe Bachir on January 16th, 2020

{% set subscribeProperty = contact.blog_the_latest_by_impact_6351642140_subscription %}