With every new year comes new trends. This year will be no different. We’ll see trends and practices such as long scrolling pages continue to grow in popularity, while others will be phased out. (I’m looking at you Flash).
Visual content marketing has been on the rise since 2013 and shows no signs of slowing down in 2017. The surge of video and other new mediums that make it easier to communicate with people have played a major role in keeping this trend in the spotlight.
In fact, according to an article published by HubSpot, people are more likely to retain and engage with content when it is paired with a relevant image. Taking note, Venngage, an infographic creation platform, surveyed over 300 marketing professionals to see just how much of a role visual content plays in their marketing strategies.
The results from the survey were turned into the infographic pictured below. A few key stats from the infographic include:
The stats produced by the Venngage team prove that visual content is a trend that’s here to stay in 2017.