With every new year comes new trends. This year will be no different. We’ll see trends and practices such as long scrolling pages continue to grow in popularity, while others will be phased out. (I’m looking at you Flash).
Visual content marketing has been on the rise since 2013 and shows no signs of slowing down in 2017. The surge of video and other new mediums that make it easier to communicate with people have played a major role in keeping this trend in the spotlight.
In fact, according to an article published by HubSpot, people are more likely to retain and engage with content when it is paired with a relevant image. Taking note, Venngage, an infographic creation platform, surveyed over 300 marketing professionals to see just how much of a role visual content plays in their marketing strategies.
The results from the survey were turned into the infographic pictured below. A few key stats from the infographic include:
53% of marketers stated that 91% to 100% of the content they published in 2016 contained visuals
When asked what kind of visuals were most frequently produced 35% of marketers said that they used stock photos the most, followed by 30.4% saying they used original graphics, such as infographics, the most.
41.5% of marketers said that infographics had the highest engagement
71.1% of marketers claimed to spend less than five hours a week making visuals
31.7% of those surveyed said that visual content was integral to their 2017 marketing strategy.
When asked how much marketers projected to spend on visual content in 2017, 35.5% predicted they would spend more than a third of their entire budget on visual content.
The stats produced by the Venngage team prove that visual content is a trend that’s here to stay in 2017.
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About Joe Rinaldi
Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.
As Creative Lead at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.
When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.