We all like getting our content shared on social media, right? And we all love eye-catching visual content, right?
Sure we do. Not only does it make us feel good, but it's also good for business. After all, no one is ever going to turn down free promotion.
But anyone whose utilizing social media knows that it's not always easy getting social shares. In fact, it's pretty hard. "Likes," "re-tweets" and shares are like gold, but they're also just about as hard to attain.
Not surprisingly, visual content is leading the way when it comes to sharing effectiveness. Check out this awesome infographic we found courtesy of M Booth, a global communications company based in New York.
This infographic is a gold mine of valuable information regarding why featuring more visual content on your social media sites will garner you much more social shares and engagement. Enjoy!
Looking to create more killer visual content to increase your social shares? Give us a call at IMPACT and learn how we can help!
Why Visual Content is King
When it comes to social sharing, it shouldn't come as a shock to anyone that people are more inclined to share attractive images and videos than they are text.
This is why it's all the more important to feature a variety of content on your website, blog, and social media networks. Are you mixing in any video and visual content on your blog, or is it all text and blog articles?
As you probably already know (you great marketer!), it's a common best practice to share all of your blog content throughout your social media channels, therefore if all you are featuring on your blog is text articles, where is the opportunity for social sharing through visual content?
So step up your visual content game. Record more videos with your staff. Review other videos that may be helpful and share them with your following.
Create infographics! These are great, eye-catching ways of sharing information that have a tendency of going viral.
It's simple; get visual, and get shared!
Looking for Killer Visual Content?
Give us a call at IMPACT and we'll help generate the killer visual content necessary to generate more social shares and leads.
About John Bonini
As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.
Connect with John Bonini
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