Interviews | Video Marketing Interviews Videographer training: How to conduct an off-camera style interview (+video) Next Article Liz Moorehead Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast January 3rd, 2020 min read What is the off-camera style interview? Off-camera interviewing is a technique used in all types of digital sales and marketing videos, wherein a videographer or video producer sitting off-camera prompts on-camera talent with questions. The answers to those questions are then cut together — with the prompting, off-camera questions cut out — for a final, clean video that looks friendly, conversational, and natural. Off-camera style video example For example, this approach works really well for employee bio videos (which are one of The Selling 7): Employee bio video for Stephanie Baiocchi of IMPACT 🎥 WATCH: So, how do you conduct an off-camera style interview video? In this interview, IMPACT Creative Director Alex Winter (who oversees our award-winning video production team), gives the inside scoop for videographers on how to conduct off-camera style interviews: Watch time: 10:57 In this video, you'll learn: What an off-camera interview video style looks like What the different styles of off-camera interviews are Why these types of videos increase sales and build trust How you prepare (as a videographer) for an off-camera shoot What the scripting and outlining process looks like What to look for in a location for shooting an off-camera interview What can go wrong with an off-camera style interview How to manage on-camera talent when they get nervous Why Alex prefers to have folks talk off-camera to him in these videos Why he always carries a "nip" (or two) of Jameson in his camera bag And much, much more! Related video marketing resources Want to learn more about how to create revenue-generating digital sales and marketing videos? Here are a few of our favorite resources to help you get started: The ultimate guide to video for sales The Selling 7 sales and marketing videos guaranteed to get results The Video 6 formula for creating great marketing and sales videos every time How to be more likable and comfortable on camera (when you hate being on camera) 8 things you should never, ever do in a sales video Learn more about our video sales and marketing services.