One thing that I think we can all agree on is that we marketers love our trends.
It almost seems like we’re being introduced to new ones that “disrupt” the industry on a daily basis. Some burn brightly for a short period of time, then seem to slowly fade away to join the ghosts of marketing past. Others, however, become timeless and an integral part of any successful marketing campaign.
I think it's safe to say that video marketing is that next timeless trend.
People are using video for more than just an attention-grabber on their pages these days. Rather, it’s being used at all stages of the sales funnel to engage and educate prospects, nurture current leads, and boost overall conversion rates.
In case you were looking for even more reasons to include video in your strategy (or convince your boss that you need to), Adelie Studios has put together a list of the 16 most powerful video marketing stats of 2016.
Some of the stats included in the SlideShare presentation include:
Social video generates 1200% more shares than text and images combined. – Brightcove
Companies using video enjoy 41% more web traffic from search than non-video users. – Aberdeen
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. – Brightcove
Video on a landing page can increase conversions by 80% or more. – Visually
Homepage videos increase conversions by 20% or more.
Businesses using video grow company revenue 49% faster year-over-year than organizations without video. – Aberdeen
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About Joe Rinaldi
Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.
As Creative Lead at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.
When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.