Marketing Strategy

The 16 Most Powerful Video Marketing Stats of 2016 (So Far) [SlideShare]

Joe Rinaldi

Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

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The 16 Most Powerful Video Marketing Stats of 2016 (So Far) [SlideShare] Blog Feature

Published on March 30th, 2016

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video-marketing-stats-of-2016-infographicOne thing that I think we can all agree on is that we marketers love our trends.

It almost seems like we’re being introduced to new ones that “disrupt” the industry on a daily basis. Some burn brightly for a short period of time, then seem to slowly fade away to join the ghosts of marketing past. Others, however, become timeless and an integral part of any successful marketing campaign.

I think it's safe to say that video marketing is that next timeless trend.

People are using video for more than just an attention-grabber on their pages these days. Rather, it’s being used at all stages of the sales funnel to engage and educate prospects, nurture current leads, and boost overall conversion rates.

In case you were looking for even more reasons to include video in your strategy (or convince your boss that you need to), Adelie Studios has put together a list of the 16 most powerful video marketing stats of 2016.

Some of the stats included in the SlideShare presentation include:

  • Social video generates 1200% more shares than text and images combined. – Brightcove

  • Companies using video enjoy 41% more web traffic from search than non-video users. – Aberdeen 

  • 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. – Brightcove

  • Video on a landing page can increase conversions by 80% or more. – Visually

  • Homepage videos increase conversions by 20% or more.

  • Businesses using video grow company revenue 49% faster year-over-year than organizations without video. – Aberdeen

Check out the other powerful stats below: 

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