In recent years, Valentine’s Day has earned an increasingly bad rep.
Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers.
However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab their attention and increase sales.
Don’t have anything up your sleeve?
Drawing upon data and recent research from The Shelf and Tuluna QuickSurveys, I’ve compiled this handy infographic of some crucial statistics and facts to help you plan a last minute Valentine’s Day marketing campaign or fine-tune your existing one.
Here are some of the trends highlighted:
Check out and share the full infographic below!