For well over a decade, when we’ve considered Search Engine Optimization (SEO) as a company, usually the first thing that came to most people’s minds was textual content. And although text still rules the day when it comes to SEO, video is having more and more of an impact on our ability to show up in the search engines.
Recently, as stated in HubSpot’s 2017 State of Inbound report, 61% of all businesses said their number one goal with Inbound Marketing was SEO. Why? Because, quite frankly, SEO still matters…A LOT. Buyers are still vetting through Google…A LOT.
And if this is the case (as it will be in the foreseeable future), then our SEO game needs to be on point.
Here at IMPACT, although we train our clients in all facets of SEO, one of the most significant areas we’ve been focusing on recently is that of using video to improve one’s search rankings. The reason for this is 5-fold:
Oh, and did we mention that video is still a blue ocean (low saturation of competition) in most industries?
The time to capture the hill is now.
The time to become the visual leader in your industry is now.
Show your story, don’t just tell. And show it better than anyone in your space.
Not only will this impact SEO for the better, but it’s going to put you way ahead of the marketplace for years to come.