Major advances in website CMS (content management systems) services (i.e. Squarespace, WordPress, and weebly, to name a few) make getting a site up and running easier than ever, however, optimizing a site for user experience is a whole other story.
Whether you struggle with finding the time to optimize your UX or you’re stuck trying to get other key players in your organization to see the ROI of UX, it is no longer something that can fall on the back burner.
For anyone who may still be on the fence about the importance of your website’s user experience, Experience Dynamics, a usability consulting firm, compiled a list of 30 eye opening stats that can’t be ignored.
The team gathered statistics from industry experts such as Adobe, Quick Sprout, and Google and put together a share-worthy infographic.
Here are a few highlighted stats from the infographic:
52% of users said that a bad mobile experience made them less likely to engage with a company.
Mobile users are 5 times more likely to abandon a task if a site isn’t optimized for mobile
Video helps persuade 73% of people to buy a product or a service
60% Consumers feel more positive about a brand after consuming content from it.
70% of consumers learn about a company through their blog rather than ads
79% of people who don’t like what they find on one site will go back and search for another site
48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile
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About Joe Rinaldi
Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.
As Creative Lead at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.
When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.