Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
July 21st, 2017
Did you know, your current customers are the quickest way for you capture new customers?
This week on The IMPACT Show, Bob and Nick took to Facebook Live to share our tips for turning your customers into even more, and also talk INBOUND17, agile marketing, and how you can get a free IMPACT Show t-shirt!
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
The dates: September 25th-28th in Boston at the Boston Convention Center
IMPACT will be there the entire week
Top speakers include:
Brene Brown - Research professor. Brené will be talking about her new book, Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone.
Brian and Dharmesh
Adam Grant - “When we ask attendees who they want to hear from, Adam is one of the top names that always comes up. It's not hard to understand why: his best-selling books and viral TED talks speak to themes like helpfulness and resilience that are at the core of an inbound, human way of doing business.”
Elizabeth Gilbert - best known for her iconic memoir Eat, Pray, Love
Piera Gelardi - Executive Creative Director and co-founder of the award-winning digital media company, Refinery29.
Andy Cohen - Emmy Award-winning host of “Watch What Happens Live with Andy Cohen” on Bravo… also huge on Instagram
HubSpot users look out for big product announcements
Over 300 breakouts…4 From IMPACT:
Bob: “Your employees need to see their future at (you company here)” - His 6th time speaking at INBOUND
Nick: “HubSpot Reboot: 5 Secrets Successful Marketers Wish They Had Known the First Time Around”
Liz Murphy: “How to Create a Content Style Guide for Your Business”
Which we also have an article about here!
Carina Duffy: “10 Things We've Learned from Doing Over a Hundred Website Throwdowns”
Guest: Justin Champion, Principal Inbound professor at HubSpot
Agile Marketing Metrics
Tracking and sharing sound agile metrics can reduce confusion and shine a light on the team's progress (and setbacks) throughout the development cycle.
it's important to track both business metrics and agile metrics. Business metrics focus on whether the solution is meeting the market need, and agile metrics measure aspects of the development process.
More than anything, this article is part of a larger, freely accessible and indexable series of content on Atlassian’s site called, “The Agile Coach”, which is a great example of a pillar content strategy
Get your tickets to IMPACT Live 2017 to meet Mike Volpe, David Meerman Scott, Bob, Nick, and dozens of other experts in-person this August! We're almost sold out! Don't wait!
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Join Us Next Week! Topic:Getting People to Know You Exist
We'll be back again next Thursday, July 27th at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!
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