New video extensions for your YouTube ads are here!
Everyone has had that moment when they excitedly try to show someone a video on YouTube, and then, wait, what’s that? Oh, it’s NOT the video you were looking for, but an advertisement that creates an awkward limbo of “wait this isn’t it, hang on.” Enter our saving graces, the “Skip Ad” button.
When it comes to content marketing, video is an up-and-comer, and it’s making a stir. According to the State of Inbound 2017 Report, video content is cited to be the top disruptor in the marketing world. More than ever, consumers want to learn and connect with brands through video content, and brands are listening. The results of video marketing are undeniable—52% of marketing professionals worldwide list video as the type of content with the best ROI. For many businesses, the easiest part about making a video is deciding where to post it. As the most popular video hosting website by far, choosing to upload your video to YouTube is an obvious choice. However, even with all of the awesome benefits of video marketing, only 9% of small businesses are on YouTube. Why? It’s the second largest search engine behind Google and is used by 1.3 billion people worldwide. The number one reason business owners give for not having a YouTube content strategy is that they simply don’t have enough understanding of how to produce video content.
When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.
Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Both couldn't be farther from the truth. Where yes, YouTube has become an industry more than just a website, the idea of being successful there is complicated. A big, yet one of the most basic pieces of this puzzle is optimizing your YouTube channel.
I’ve been there before - I’ve spent a lot of time (and sometimes sweat and tears) creating the seemingly perfect video only for it to fall completely flat once I publish it to YouTube. You know, very few views and zero engagements. It broke my heart and caused a few swear words to accidentally fall out of my mouth. But what did I do? I didn’t let it get me down. I researched the crap out of what to do to help my video get found in YouTube’s search engine. Instead of making the same painful mistakes I did, follow these top tips.