When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Both couldn't be farther from the truth. Where yes, YouTube has become an industry more than just a website, the idea of being successful there is complicated. A big, yet one of the most basic pieces of this puzzle is optimizing your YouTube channel.
I’ve been there before - I’ve spent a lot of time (and sometimes sweat and tears) creating the seemingly perfect video only for it to fall completely flat once I publish it to YouTube. You know, very few views and zero engagements. It broke my heart and caused a few swear words to accidentally fall out of my mouth. But what did I do? I didn’t let it get me down. I researched the crap out of what to do to help my video get found in YouTube’s search engine. Instead of making the same painful mistakes I did, follow these top tips.
Thanks to YouTube, everyone can be a director or producer these days. Perhaps your brand isn’t creating major motion pictures, but essentially a lot of the same marketing tactics come into play. Whether it’s determining how to create an effective channel trailer or planning the content for your video series you’ve got to think like a director and producer, you need to know what are people going to be drawn to and entertained by in order to build an audience -- or in this case, subscribers.
With over 72 hours of content uploaded every minute, YouTube is the king of online video content. YouTube generates one billion unique visitors per month, and, if used correctly, can provide businesses with a great opportunity to reach their targets in an engaging manner.