SO -- Have you heard about that awesome new lead gen tactic? Ok, I’ve got nothing right now, but I bet I got your attention. Word-of-mouth marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking. About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.