In today's crowded content marketing space, is it still possible to dramatically grow your website traffic through blogging? The answer is yes, and in this week's episode of The Inbound Success Podcast, I'm interviewing Databox CEO, Pete Caputa about the strategies he used to grow the company's website traffic by 600% and inbound leads by 400% in just 9 months. He's got some simple, actionable takeaways anyone can use right away to boost traffic, so you won't want to miss this episode!
Unless you're one of the 19% of people using Bing or Yahoo, we all go searching for answers in the same place. Google. Google, in all its tech glory, represents two completely different, yet equally valuable traffic sources to inbound marketers: organic search and paid search.
Ah, I remember the day well. I was a little girl and I went to my mother to ask her the same question every child my age would at some point; “Mommy, where does website traffic come from?” Alright, maybe that didn’t happen, but as inbound marketers, it is a question we all should ask -- just, perhaps, our marketing teams instead of our moms. From a business standpoint, one of the most important metrics to know about any website is where its traffic is coming from.
One of the biggest problems marketers face when they get started with Inbound Marketing is website traffic. The competition for traffic has increased dramatically with the rise of internet marketing and it takes time to build a steady flow of website visitors. Getting website traffic, however, isn’t nearly as difficult as it seems at first -- and there are virtually unlimited ways to do it (though some work better than others.)
The best traffic your business can receive is organic traffic. Not only is organic traffic free, but visitors who find you through search engines are actively looking for what you offer -- unlike paid traffic, where you often have to pull someone's leg to come to your site. The one downside to organic traffic compared to paid traffic is that it’s not instant. I know what you're thinking; we want results and we want them now! Yes, increasing your organic traffic does take more time and effort, but there are several ways you can speed the process up dramatically.