Quite a few major websites (as well as a large number of not so major ones) will be rendered unusable in the next version of Google Chrome, set to be released on October 16, when Google deprecates its trust for security certificates issued by Symantec. This is big news when it comes to marketing and SEO, but unfortunately many marketers have not been focused on this upcoming change and what it means to them and their businesses - and this lack of attention will have dire consequences for those who are affected. What is happening with the Chrome 70 update? When I talk with other marketers about search engine optimization, it seems like the vast majority are focused on keywords and where they rank in the search engine results pages (SERPs).
Would you tell someone you didn’t trust your biggest secret? How about loan them money? No matter how trusting you are, I’d bet money you’d think twice about doing either of these things -- and most consumers would too. Data security, whether it be financial or otherwise, is more important now than ever. Not only are there more attempted and successful breaches as time passes, but the public is becoming more and more aware of their need to protect themselves especially when it comes to the websites they use. With GDPR now in full force, many marketers are paying increased attention to what and how they control their website privacy and security for users - especially because there can be legal (and in turn, financial) consequences. In wake of this, worldwide cybersecurity spending is expected to reach $96 billion in 2018, but, there are plenty of quick and less expensive updates you can make to your site right now to help improve your security and protect your site visitors.
I’ve been doing a lot of research into SSL lately. First off it stands for Secure Sockets Layer, but it’s more commonly known as the ‘s’ after the ‘http’ in many website URLs. You can see ours if you look at your browser right now. SSL isn’t anything new. Google announced it back in 2014, and since then, many sites have begun using it on their websites, protecting their users’ information. At the time, it wasn’t a huge ranking factor (it affected fewer than 1% of global queries).
From enhanced security to a boost in search rankings, installing an SSL certificate certainly has its benefits, but I wouldn't say that it's a no-brainer just yet. While we are already seeing the internet move to a more secure landscape, the number of HTTPS websites rising, and HubSpot has introduced a free standard SSL certificate with every site on their website platform, there are still very few websites using it compared to those that aren't.