Redesigning your website is a big undertaking. We know - we help people do it every day. We also know you invest a lot of money and time into a website redesign project and want it done right.
You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:
Website redesign -- two words that often strike fear in the hearts of business owners and marketing teams everywhere. Inevitably, these words mean three months focused on site redesign with swarms of lead-up work and planning, content audits, focus group card-sort exercises for site navigation, wireframing, usability testing, frustrations over budget and scope, and even some political maneuvers about who gets what real estate on the site.
Your website is the greatest educational tool that your business has at its disposal, so use it effectively. Allow your prospects to easily find the information that will be the most useful in driving them through your sales funnel as quickly as possible. You don’t want your sales department to contact
Your offers should be living, breathing documents that are constantly changing. The purpose of your offers is to educate customers about your buying process, so they need to be continuously evolving. If your offers remain stagnant, they will fall behind industry trends and will ultimately fade into nonexistence. To avoid this problem, perform
For every offer your company has, you will need a matching landing page to house that offer. Your landing pages are the vehicles that drive customers to download your offers in exchange for valuable contact information. No matter how great your offer is, your efforts will not matter if you do