Have you tried a meal kit service like Always Fresh or Blue Apron? I’m not exactly Gordon Ramsay so I was a little hesitant and not quite sure what to expect when I tried Blue Apron for the first time. However, when the box arrived, any reservations I had were put to rest. All the ingredients were there and perfectly proportioned out. It was dummy proof! I remember thinking to myself “Why can’t cooking always be this easy?” There are always so many different mistakes that can make a meal can go from five-star cuisine to “toss this in the garbage, we’re getting McDonald's.” Redesigning your website can be a pretty similar experience to cooking. When all the proper prep work is done and the necessary steps are followed, the final product comes out great.
So, it’s been a couple years since you last redesigned your website or your website marketing strategy has changed. Whatever the reason, redesigning a website or migrating to a new CMS takes a lot of planning and hard work. One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.
Redesigning your website is a big undertaking. We know - we help people do it every day. We also know you invest a lot of money and time into a website redesign project and want it done right.
You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:
Website redesign -- two words that often strike fear in the hearts of business owners and marketing teams everywhere. Inevitably, these words mean three months focused on site redesign with swarms of lead-up work and planning, content audits, focus group card-sort exercises for site navigation, wireframing, usability testing, frustrations over budget and scope, and even some political maneuvers about who gets what real estate on the site.
Your website is the greatest educational tool that your business has at its disposal, so use it effectively. Allow your prospects to easily find the information that will be the most useful in driving them through your sales funnel as quickly as possible. You don’t want your sales department to contact
Your offers should be living, breathing documents that are constantly changing. The purpose of your offers is to educate customers about your buying process, so they need to be continuously evolving. If your offers remain stagnant, they will fall behind industry trends and will ultimately fade into nonexistence. To avoid this problem, perform
For every offer your company has, you will need a matching landing page to house that offer. Your landing pages are the vehicles that drive customers to download your offers in exchange for valuable contact information. No matter how great your offer is, your efforts will not matter if you do