If you’re like me, you’ve spent hours digging into what makes a website stand out. You have your preferences when it comes to colors, design elements, the right and wrong use of video. Lately, however, I’ve been taking notice of a very different type of company and their websites. Yes, that's the plural.
Designers are very visual people by nature, so it’s easy to forget that there are underlying, less visual aspects of web design that can have a significant impact on the user experience for a portion of your website's visitors. Unfortunately, the vast majority of websites don’t take accessibility into consideration during the design stage and, as a consequence, could be missing a major opportunity to tap into an important customer segment.
They says trends always come back around. If you’re a hoarder of old tech, you’re in luck. The Palm Pilot is making a comeback. Now, before you go digging into the back of your massive tech closet to unearth the device that started it all, let’s take a look at the new Palm.
Much like Anchorman's Brick Lampand’s love for lamp, I love infographics. I’ve always appreciated how a well-executed infographic can transform a complex or dry topic into a piece of compelling information that’s easily digestible.
Contact us pages. Everyone has them, needs them, but are you really paying attention to the strategy behind them? It’s true isn’t it? One of the most valuable pages on your website is usually an afterthought. It’s one of those things that has to be there, but often enough, you throw the necessary information on and leave it at that. What a waste! The page name itself is a call-to-action; Treat it with some respect. Contact us pages are often the go-to for a new visitor on a mission. It’s where they go when they have a question and truly want to speak to an individual at your organization.
I invited my original partner in podcasting crime, Jessie-Lee Nichols -- who is now the design supervisor here at IMPACT -- to the Content Lab this week to talk about one of our favorite topics. Organizations often struggle with where to put content creation into a process for projects like a website redesign, creating an infographic, or... well, any other time a designer and/or developer needs to get involved to create the final product of a content piece. It makes sense. Content creators and marketers often say they can't visualize the space their content is supposed to go into, so they want to see a full design before they start working on content. On the other hand, designers and developers push back on that logic, because they can't effectively design a final product without knowing the substance of the content they're supposed to be supporting with their creative talents. Moreover, they say there are other steps that need to occur before you get to play with fonts and colors. Obviously, there's a disconnect.
A great clan once said, cash rules everything around us. It can buy us food, shelter, smartphones, but one of the few things it can’t buy is trust. Ironically, people need trust to feel comfortable spending their hard-earned cash with you and transparency about pricing is one of the most effective ways of building it in a digital marketplace. Enter the pricing page.
HubSpot officially announced last week that they'll be releasing their Content Management System (CMS) as a standalone product to all users on September 5. Up until this point, HubSpot has only offered their CMS as an add-on to the Marketing Hub tools, meaning you couldn't host your website or landing pages on HubSpot without being on at least the Marketing Basic package. Starting the 5th, you'll be able to purchase the CMS without needing any additional HubSpot subscription.