Have you tried a meal kit service like Always Fresh or Blue Apron? I’m not exactly Gordon Ramsay so I was a little hesitant and not quite sure what to expect when I tried Blue Apron for the first time. However, when the box arrived, any reservations I had were put to rest. All the ingredients were there and perfectly proportioned out. It was dummy proof! I remember thinking to myself “Why can’t cooking always be this easy?” There are always so many different mistakes that can make a meal can go from five-star cuisine to “toss this in the garbage, we’re getting McDonald's.” Redesigning your website can be a pretty similar experience to cooking. When all the proper prep work is done and the necessary steps are followed, the final product comes out great.
Recording this week's episode with Marcella was extra special because we were able to record it together, in person! As a remote employee at IMPACT, I only get to come to Connecticut and see my fellow IMPACTers a few times a year. The annual August trip has easily turned into my favorite because it's IMPACT Live week.
It’s no secret that a complete business website redesign can be a daunting project. (If you've ever been through one yourself, there's a good chance you know they don't always go as planned.) At IMPACT, we’ve seen first-hand how unexpected roadblocks can throw off the timeline (or worse, the budget) for a website redesign project. That's why it is so important to have a process in place to combat the common pitfalls. Today, we're going to share IMPACT's website redesign process. Of course, there's more than one way to approach a website redesign. But since we've seen a lot of success with the following process across a wide range of business types and industries, we believe there is value in showcasing it as an example. So, whether you're looking ahead to your first website redesign -- or you've got a few under your belt and are looking for more insight on what it takes to successfully launch a newly-designed site for the next time around -- this article is for you.
Over the years, you have probably seen many articles circulating about Growth-driven Design (GDD) and the benefits the process has over traditional web design. And If you haven’t, get with it! Read through our guide: What is Growth-driven Design? You won’t regret it. Despite all of this content, one question commonly asked is: Why does Growth-driven Design cost so much?
While people may not be familiar with Dieter Rams, chances are everyone has used a product heavily influenced by him. Rams, a German industrial designer, is one of the most influential designers of the 20th and 21st centuries. His work and design philosophy of “less but better” helped Braun, a consumer products company, create products that transformed the way people use household appliances and today, his philosophies and principles continue to influence designers and major companies like Apple. One of the most influential contributions to the design world is Rams’s set of guidelines known as the “10 Principles of Good Design.”
If you own a business, I’m sure you know how important it really is to have a website or an online presence, but to be successful online these days, having just a website won’t cut it. You need good content, SEO, a marketing plan, AND not just a website, but a clean, professional website.
Last week, I devoted close to two days of my life revising, refining, and reworking the copy for a new piece of pillar content that will be launching later this week. It was all about growth-driven design. As a content and inbound marketer nerd, I've always understood the high-level value proposition of growth-driven design. "The traditional website process is costly, painful, and out-of-date. Growth-driven design is agile, better, leaner, meaner, etc. It's the future of website redesign, because it's built on a framework of continuous improvement." This all sounds amazing. In theory.
Many feel the best user experience is one that naturally nurtures and converts users through content and design. We look for a balance that guides users to the places and actions we want, but once they are there, how do you persuade them to actually convert (without, ya know..stating the obvious)?