Inbound Marketing Blog

Website Design

Website Design

Secrets to Creating Top-Class Blog Graphics for Non-Designers [Infographic]

By: Ramona Sukhraj on February 3rd, 2018

Blog Feature

I admit it. I have major designer envy. I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have. In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.

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Website Design

Talk The Talk: 28 Design Terms You Should Know [Infographic]

By: Melissa Smith on January 28th, 2018

Blog Feature

Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.

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Website Design

The Unfair Design Advantage: is UX Actually Important? [Infographic]

By: Christine Austin on January 21st, 2018

Blog Feature

When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product. It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.

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Content Marketing Website Design Creator's Block

"How to Handle Feedback You Don't Agree With" (Creator's Block, Ep. 57)

By: Liz Murphy on January 16th, 2018

Blog Feature

I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with. Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.” Well, today is that day. This is that "different episode."

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Content Marketing Website Design Creator's Block

"The Flawed Logic Behind Common Creativity Hacks" (Creator's Block, Ep. 56)

By: Liz Murphy on January 9th, 2018

Blog Feature

Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator. There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand.  It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.

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Website Design Infographics Graphic Design

10 Key Elements of a High-Quality Website [Infographic]

By: Joe Rinaldi on January 6th, 2018

Blog Feature

Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?” With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.

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Website Design IMPACT Stories User Experience Design

IMPACT Design in 2017: A Year in Review

By: Joe Rinaldi on December 29th, 2017

Blog Feature

When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty of this.

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Website Design Marketing Strategy User Experience Design

Why Website Accessibility is More Important Than Ever (& How to Do it Right)

By: Jessie-Lee Nichols on December 4th, 2017

Blog Feature

Websites. When you think about them, where does your mind immediately travel? To the graphics? The content? Or the incredible functionality? Chances are, the last thing you are thinking of is how accessible it is -- and I don’t mean how an when I can get it to load on a screen.

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