When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product. It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.
I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with. Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.” Well, today is that day. This is that "different episode."
Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator. There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.
Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?” With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.
When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty of this.
Websites. When you think about them, where does your mind immediately travel? To the graphics? The content? Or the incredible functionality? Chances are, the last thing you are thinking of is how accessible it is -- and I don’t mean how an when I can get it to load on a screen.
Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business. In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.
While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for.