The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
When you think of a business asset, your website might not be the first thing that comes to mind. As a CEO or business owner you might consider your assets to include customers, business reputation, office building, any equipment, your employees, brand name and logo, as well as any
You've probably heard that you shouldn't believe everything you read on the Internet. However, in today's digital age, many people swear by what they've seen and read on the Internet. State Farm even has a commercial poking fun at those who take what they read online at face value. While we may laugh
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The mobile optimization revolution is changing the way that consumers and companies interact with each other. According to a survey by Get Satisfaction, "80.5% of website visitors are accessing websites through mobile phones." But are you providing the experience the same as your visitors move from one device to
Generating new leads is not possible without effective landing pages. There are some key elements that need to be included on every landing page, as well as the right format to attract attention. According to HubSpot, companies with 30+ landing pages generate 7X more leads than those with fewer than
A landing page is no ordinary addition to your website. A landing page, as its name suggests, is often the first place your audience gets taken when exploring your content. Like an alien from who knows where, your prospect has "landed" on your planet -- erm, website, and this is your
Remember when science was cool; when Bill Nye, The Science Guy was your idol? For many people, somewhere around high school, experiments stopped being fun and turned into a complicated burden. For Inbound Marketers, this meant poor ol' A/B testing got a bad rep. A/B Testing, or "Split Testing" is as simple
Have you ever visited a webpage and immediately clicked the back button because it looked horrendous? Nothing kills the e-commerce mood faster than a poorly designed web page. Remember, in most cases, your website is your first impression to your prospects, so dress your website as you would dress yourself. Most businesses are smart
Who are you? How old are you? Where do you live? Where do you see this going? Wait, where are you going? I just wanted to get to know you! This may sound like a speed dating session from hell, but believe it or not this may be the exact vibe your
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