Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Website Design & Landing Pages | Website Management

Is Your Website an Asset to Your Business?

By: Carolyn Edgecomb
October 8th, 2013

When you think of a business asset, your website might not be the first thing that comes to mind. As a CEO or business owner you might consider your assets to include customers, business reputation, office building, any equipment, your employees, brand name and logo, as well as any

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Blog Feature

Website Design & Landing Pages

5 of the Most Common Web Design Myths Debunked

By: Jessica Glynn
July 24th, 2013

You've probably heard that you shouldn't believe everything you read on the Internet. However, in today's digital age, many people swear by what they've seen and read on the Internet. State Farm even has a commercial poking fun at those who take what they read online at face value. While we may laugh

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Website Design & Landing Pages

The Mobile Optimization Revolution: Are you Ready?

By: Carolyn Edgecomb
July 12th, 2013

The mobile optimization revolution is changing the way that consumers and companies interact with each other. According to a survey by Get Satisfaction, "80.5% of website visitors are accessing websites through mobile phones." But are you providing the experience the same as your visitors move from one device toanother?

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Blog Feature

Calls to Action | Lead Generation | Website Design & Landing Pages

5 Tips for Generating More Landing Page Conversions

By: Ramona Sukhraj
May 1st, 2013

  A landing page is no ordinary addition to your website. A landing page, as its name suggests, is often the first place your audience gets taken when exploring your content. Like an alien from who knows where, your prospect has "landed" on your planet -- erm, website, and this is your

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Blog Feature

A/B Testing | Website Design & Landing Pages

A/B Testing Blunders: 5 Things You May Be Doing Wrong

By: Ramona Sukhraj
April 23rd, 2013

  Remember when science was cool; when Bill Nye, The Science Guy was your idol? For many people, somewhere around high school, experiments stopped being fun and turned into a complicated burden. For Inbound Marketers, this meant poor ol' A/B testing got a bad rep. A/B Testing, or "Split Testing" is as simple

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Blog Feature

Website Design & Landing Pages

Fashion Nightmare: 4 Web Design Mistakes that Will Make You Look Bad

By: Dave Sotolotto
April 20th, 2013

Have you ever visited a webpage and immediately clicked the back button because it looked horrendous? Nothing kills the e-commerce mood faster than a poorly designed web page.  Remember, in most cases, your website is your first impression to your prospects, so dress your website as you would dress yourself. Most businesses are smart

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Blog Feature

Inbound Marketing | Lead Generation | Website Design & Landing Pages

Do You Have Poorly Designed Lead Capture Forms?

By: Dave Sotolotto
April 5th, 2013

Who are you? How old are you? Where do you live? Where do you see this going? Wait, where are you going? I just wanted to get to know you! This may sound like a speed dating session from hell, but believe it or not this may be the exact vibe your

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Blog Feature

Website Design & Landing Pages

7 Tricks to Determine if a Website Redesign is Necessary

By: Carolyn Edgecomb
March 27th, 2013

Without a top-quality website your online presence is hindered even if your direct competition may not have a tech-savvy website. Establishing an effective and engaging website shows your current clientele and site visitors that you care about the details.  However, before you jump into the web design (or redesign) process with

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