The internet is full of some amazing and inspiring websites. These special snowflakes are the ones who find innovative ways to utilize every possible design and technological boundary to their advantage to create experiences that many organizations wish they had. Finding these diamonds in the rough can be an incredible challenge, especially if you are unsure of where to start.
The most successful types of marketing campaigns are relatable, engaging, and memorable. Infographics are a perfect example of an engaging piece of content. According to HubSpot, since 2014 the use of infographics in B2B marketing has increased in popularity from 9% to almost 62%. This is partly due to the visual nature of infographics that make it easier to interpret information.
We’ve all heard them before, the tales of a seemingly “simple” website projects that turned into nightmares. These stories don’t just come from one side of the project though. From an agency perspective, I have heard them from both the clients as well as the project managers. The projects start with an amazing proposal, clearly laid out. “Should be a breeze!” they say. “This will be an easy one.” Except that is very rarely the case.
The world moves fast. When the new iPhone comes out, many rush to be the first to see, play, and review it. When there’s breaking news, people are glued to their TV screens waiting for updates while reporters scramble to be the first to deliver.
Over the past year we’ve seen more and more companies focusing on producing visual content. The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.
Whether you’re the VP of Marketing, an Account Manager, or even a CEO, everyone has a preferred process or workflow when it comes to website design. These workflows keep your team running efficiently while saving you a ton of frustration and time in the long run. Unfortunately, it can be difficult to find an efficient workflow that works and even more difficult to keep it current.
I admit it. I have major designer envy. I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have. In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.
Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.