Inbound Marketing Blog

Website Design Strategy User Experience Design

Why Website Accessibility is More Important Than Ever (& How to Do it Right)

By: Jessie-Lee Nichols December 4th, 2017

Blog Feature

Websites. When you think about them, where does your mind immediately travel? To the graphics? The content? Or the incredible functionality? Chances are, the last thing you are thinking of is how accessible it is -- and I don’t mean how an when I can get it to load on a screen.

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Blogging Website Design User Experience Design

9 Blog Layout Best Practices to Remember in 2018

By: Christine Austin November 30th, 2017

Blog Feature

Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business.   In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog  (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.

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Website Design Creator's Block Graphic Design

Creator's Block #49: 7 Creative Apps & Tools We’re Thankful For [Podcast]

By: Liz Murphy November 21st, 2017

Blog Feature

While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality.  Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients.  So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for. 

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Website Design User Experience Design

Keep Your Eye on These 9 UX Design Trends in 2018!

By: Joe Rinaldi November 21st, 2017

Blog Feature

It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.

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Website Design Creator's Block Graphic Design

Creator's Block #48: Speaking Creative to Non-Creatives [Podcast]

By: Liz Murphy November 14th, 2017

Blog Feature

For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives.

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Website Design IMPACT Stories IMPACT News

The Story Behind IMPACT’s Website Redesign

By: Bob Ruffolo November 1st, 2017

Blog Feature

If you’re a regular on the IMPACT website, you’ll notice we made some big changes yesterday. But this wasn’t a website website redesign. We recently reimagined IMPACT as a whole, and now, our website reflects this reimagining.

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Website Design Infographics

Breaking Down The Anatomy of a Truly Effective Homepage [Infographic]

By: Joe Rinaldi October 21st, 2017

Blog Feature

Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.” Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward. According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.

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Website Design Creator's Block Podcasts & Shows

Creator's Block #43 [Podcast]: Death by Meetings

By: Liz Murphy October 10th, 2017

Blog Feature

If there's one thing most marketing professionals -- creative or otherwise -- can agree upon, it's that meetings are often terrible for productivity, but remain a very necessary evil. But why?  On paper, meetings should bring people together, provide opportunities to align expectations, and move projects or initiatives forward. Still many of us avoid them -- or, at the very least, we consider many of them to be a nuisance. And we'll drag our feet and whine about how we wish were still at our desks, getting "actual work" done. That was what we attempted to get to the bottom of in this episode -- but our carefully outlined conversation took an interesting turn. 

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