The world moves fast. When the new iPhone comes out, many rush to be the first to see, play, and review it. When there’s breaking news, people are glued to their TV screens waiting for updates while reporters scramble to be the first to deliver.
Over the past year we’ve seen more and more companies focusing on producing visual content. The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.
Whether you’re the VP of Marketing, an Account Manager, or even a CEO, everyone has a preferred process or workflow when it comes to website design. These workflows keep your team running efficiently while saving you a ton of frustration and time in the long run. Unfortunately, it can be difficult to find an efficient workflow that works and even more difficult to keep it current.
I admit it. I have major designer envy. I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have. In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.
Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.
When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product. It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.
I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with. Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.” Well, today is that day. This is that "different episode."
Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator. There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.