Inbound Marketing Blog

Infographics Sales Website Copy

How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]

By: Ramona Sukhraj April 15th, 2018

Blog Feature

I have a confession to make: I have a problem with Retail Therapy. Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything. I know, it’s terrible, but I take solace in the fact that I'm not alone. People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making. As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.

Read More

Marketing Strategy Website Copy

Content Copycat: What To Do When Your Website Gets Copied

By: Christine Austin January 24th, 2018

Blog Feature

As many of us know, it can be an incredible challenge to create a website with wonderful content that can generate leads and attract qualified traffic, but, once you do, it's extremely gratifying to see all that hard work finally paying off. Unfortunately, there are many out there who may decide to use that success to their advantage… We’re not talking “imitation is the highest form of flattery,” I mean they may straight copy your content, design, or worse, your entire site.

Read More

Examples Website Copy

Qualities of Superb Landing Page Design (& 7 Examples That Exemplify Them)

By: Vin Gaeta September 18th, 2017

Blog Feature

There’s one page that usually draws most of the attention from stakeholders during a redesign -- your homepage, but what if I told you, you should put most of your focus on another area? Your landing pages.

Read More

Website Design Website Copy

11 Crucial Elements Every Homepage Should Have [+Video]

By: Ramona Sukhraj August 22nd, 2017

Blog Feature

People put their best foot forward during job interviews.  They get fresh haircuts, don their best suits, make sure they don't have spinach stuck in their teeth -- long story short, they try to make the best first impression possible.  Everytime a new person lands on your website homepage, your business goes through a "job interview" of sorts.

Read More

Website Design Examples Website Copy

10 Examples of Company Profile Pages You Can Learn From [+Free Template]

By: Ramona Sukhraj August 21st, 2017

Blog Feature

What is a Company Profile? Simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) your products, services, and current status. A well written company profile is a great opportunity for your company to differentiate itself.  Everyone's got some sort of profile these days. On Facebook, LinkedIn, Instagram... With these templated formats, it's easy to create a presence and grab someone's attention around the web, but when it comes to a professional company profile on your own website, it can be a bit tougher. 

Read More

Conversion Rate Optimization Website Copy

How To Stop Writing Sucky Copy (and Boost Conversions)

By: Kathleen Booth August 14th, 2017

Blog Feature

Content is at the heart of everything we do as marketers. Whether writing an email, creating a blog, developing the script for a video, or writing social media posts, at some point in our journey as marketers we sit down and write. Unfortunately, much of the time the stuff we write just plain sucks. I recently read the results of a survey by 4As that found only 4% of people believe marketers practice integrity. Do you know what that means? People don’t trust us.

Read More

Examples Website Copy

Best Team Pages: Check Out These 11 (and Why They'll Win You Over)

By: Ramona Sukhraj July 5th, 2017

Blog Feature

Best Team Pages and Examples Kickstarter Etsy Khan Academy Big Spaceship Humaan Kayak Wanelo Wondermall Electric Pulp The Status Bureau Sparkbox If you won an Oscar, who would you thank in your acceptance speech? Your mom? Dad? Pet corgis, Django and Diego? All of them are deserving, but when people are racing against the clock to wrap up their speeches, it always makes me happy to hear them thank the team behind the scenes. Like in Hollywood, not all jobs in business come with the fame and attention they deserve, but truthfully, these are often the ones that make the whole operation possible. Every movie, project, or company is only as good as individuals behind it, which is why the team page is such essential piece of any business' website.

Read More

Website Design Examples Website Copy

27 Masterful About Us Page Examples Putting Yours to Shame

By: Ramona Sukhraj June 16th, 2017

Blog Feature

Best About Us Page Examples Tumblr MailChimp Ideaware 500px Salemtown Board Co. Giphy Bentley Motors Adidas Group Nerdery Chattanooga Renaissance Fund (CRF) Twitter Molecube Moz Yellow Leaf Hammocks FortyOneTwenty Simple as Milk Pulp Fingers Doberman NextSpace DoubleDutch National Geographic Rent the Runway Apptopia Cultivated Wit Marie Catrib's Gummisig Engage Interactive Getting to know people is hard, but getting to know people online, is even harder.  Human beings are not one-dimensional. We all sound, look, behave, and even smell differently, but these traits (some, thankfully) can't be experienced from behind a cold, digital screen. No matter how advanced technology gets, there will always be a divide keeping us from truly knowing a person we've only spent time with online and unfortunately for marketers, the same difficulties could be said about brands. Enter the about us page. 

Read More
Impress in 2018 with IMPACT’s

Inbound Marketing
Strategy

Template & Example

More Info

By entering your email, you expressly consent to receive resources to help improve your inbound efforts.

Get it Now
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example