As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?
On the surface, a webinar always sounds like a great idea. It's more personal. More intuitive. Engaging. It is, in fact, a great idea. However, it's also much harder to get visitors to convert on. The main purpose of webinars is to educate existing and potential leads, and as a result, push
A marketing webinar is a great source for educating prospects and leads. Companies typically organize webinars to educate existing and potential customers, lead generation and maintaining customer retention. Hundreds if not thousands of people sign up for a webinar every month. Unfortunately, less than half will watch your webinar live. There
If you've done your research on how to run webinars before, then you know how important it is to have a great outline, to do a dry run, and how to properly craft offers for the end of the presentation. Another key aspect to any webinar strategy is keeping it interactive
The sweet, humbling experience of webinars. When done right, you can pull of an attendee list that looks similar to the standby line for the Hollywood Tower of Terror in Disney World. (And I'm talkin' pre-Fastpass days.) On the flip-side, many companies conduct webinars only to find their attendee list looks much like a tree