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3 Signs Your Marketing Team is Focusing on the Wrong Data (And How to Fix It!)

By: Kaitlyn Petro on March 23rd, 2018

Blog Feature

As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?

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Webinars

How to Promote your Next Webinar to Maximize Conversion Potential

By: Carolyn Edgecomb on July 5th, 2013

Blog Feature

  On the surface, a webinar always sounds like a great idea. It's more personal. More intuitive. Engaging. It is, in fact, a great idea. However, it's also much harder to get visitors to convert on. The main purpose of webinars is to educate existing and potential leads, and as a result, push

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Inbound Marketing Webinars

7 Tips to Help You Develop a Stellar Marketing Webinar

By: Carolyn Edgecomb on May 18th, 2013

Blog Feature

A marketing webinar is a great source for educating prospects and leads. Companies typically organize webinars to educate existing and potential customers, lead generation and maintaining customer retention. Hundreds if not thousands of people sign up for a webinar every month. Unfortunately, less than half will watch your webinar live. There

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Webinars

How to Effectively Utilize Facebook and Twitter for Webinars

By: Desiree Baughman on February 8th, 2013

Blog Feature

If you've done your research on how to run webinars before, then you know how important it is to have a great outline, to do a dry run, and how to properly craft offers for the end of the presentation. Another key aspect to any webinar strategy is keeping it interactive

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Webinars

5 Ways to Drive More Visitors to Your Webinars

By: John Bonini on February 1st, 2013

Blog Feature

The sweet, humbling experience of webinars. When done right, you can pull of an attendee list that looks similar to the standby line for the Hollywood Tower of Terror in Disney World. (And I'm talkin' pre-Fastpass days.) On the flip-side, many companies conduct webinars only to find their attendee list looks much like a tree

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