Online video has emerged as a must-have tool for today’s growing business. The medium offers a better way to tell your story, educate buyers, and build a more personal and trusted connection with clients. It’s no longer just about brand marketing and social media. Video plays a critical role in virtually every aspect of marketing, sales, and customer experience. As the use of it accelerates and expands, video platforms for business such as Vidyard and Wistia are taking the place of consumer-grade video hosting services (i.e. YouTube and Vimeo). However, not all video platforms are created equally, and I often hear growing companies ask about the differences between Vidyard and Wistia. Well, ask and you shall receive!