In the early hours of Wednesday, October 17, millions of video lovers in the United States and Europe reported seeing 505 error messages when they visited YouTube -- everyone’s favorite video streaming site. Of course, you know what happens next. As with any social platform outage, everyone remained calm and orderly. The internet took a collective deep breath and waited patiently to hear on a resolution from the video giant. Just kidding. Everyone panicked.
What a year it’s been for online video. Consumers are watching more and more content online, as the average user spends 67 minutes a day streaming.
Online video has emerged as a must-have tool for today’s growing business. The medium offers a better way to tell your story, educate buyers, and build a more personal and trusted connection with clients. It’s no longer just about brand marketing and social media. Video plays a critical role in virtually every aspect of marketing, sales, and customer experience. As the use of it accelerates and expands, video platforms for business such as Vidyard and Wistia are taking the place of consumer-grade video hosting services (i.e. YouTube and Vimeo). However, not all video platforms are created equally, and I often hear growing companies ask about the differences between Vidyard and Wistia. Well, ask and you shall receive!
Social advertising has come a long way since it was first introduced. Gone are the days when static banner ads and search ads were the only ways to reach your audience in a digital world. Today, for a brand to be successful with social advertising (or marketing in general), video has to be a part of a broader strategy.
This episode of the Hubcast is brought to you by Rambl.ai. Get ready for a fast-paced episode talking customer delight, video employees, sequences in Gmail, and how HubSpot giveth and taketh away. Let's get right to it!
New video extensions for your YouTube ads are here!
HubSpot recently announced a highly needed native integration with their marketing, sales, and service hubs. Yup, you guessed it. It’s native video. HubSpot has teamed up with video powerhouse, Vidyard, to bring you video tools that are practical, easy-to-use, and ultimately will help even the most novice video user get started today from directly inside the HubSpot platform.
Vidyard just dropped some super exciting news yesterday -- they will be pre-releasing their video app to iPhones (sorry Androids) and are accepting applications to try it out. With the app, you’ll now be able to create and share videos conveniently on-the-go, so you almost never miss an opportunity to connect. HOORAY!