Inbound Marketing Blog

Video Marketing Sponsored

How to Sell Video Marketing to Your Boss (& Prove it Doesn’t Have to Be Hard)

By: Olga Bedrina June 22nd, 2018

Blog Feature

It’s official: producing video content has become a matter of “when” not “if,” for marketers. And if you’re marketing for a business or at an agency, that “when” should be ASAP -- if not last week. Seriously. When we look at why video content dominates, the stats speak for themselves.

Read More

Video Marketing Infographics

Where is Video Marketing Going in 2019 and Beyond? [Infographic]

By: Joe Rinaldi June 16th, 2018

Blog Feature

How often do you come across an article claiming to reveal  the hottest new marketing trend? For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay. You might even find yourself reading about new trends thinking, “That will never last.” That’s not a bad thing.

Read More

Video Marketing Sales

4 Ways To Differentiate Yourself Using Video in Your Sales Process

By: Tom DiScipio June 6th, 2018

Blog Feature

“So… tell me why you’re different.” This is a statement most salespeople (and marketers) fear. The truth is... if you’re already hearing this statement, it’s too late. Early in my sales career, I learned just how hard it can be to identify the differentiating factors of your organization and articulate them in a meaningful way to others. In fact, it’s something most businesses constantly struggle with and I’d be lying if I said we have it completely figured out even here at IMPACT. (I'll be talking all about this at IMPACT Live this year.)

Read More

Video Marketing Key Performance Indicators

The 11 Video Marketing Metrics You Really Should Be Tracking

By: Amanda Martin June 5th, 2018

Blog Feature

Video content is probably the single greatest thing since Google. There, I said it. It’s become very clear in recent years that it is important but did we know it would be THIS important? According to YouTube, they have over one BILLION users, and one BILLION hours of videos are watched on the platform every single day. Those are some bonkers numbers ya’ll! How could you NOT be running out to buy everything on Zach’s killer office studio list, right now?

Read More

Video Marketing

"Sorry, We Screwed Up:" Video & PR Lessons from Facebook, Wells Fargo, & Uber

By: Iris Hearn May 29th, 2018

Blog Feature

Regardless of the situation, swallowing your pride and apologizing for shortcomings or mistakes is never an easy thing to do, and brands are no exception. Just like real relationships, however, brands owe it to their customers to take accountability for wrongdoing and start rebuilding trust right away. Recently, we’ve seen many brands that have come under fire for scandals use the power of video to apologize to their customers and show how they’re actively working to solve problems in a more personal way.

Read More

Video Marketing

Set up a Killer Office Video Studio on a Beginner Budget. Here's What I Would Buy.

By: Zachary Basner May 10th, 2018

Blog Feature

With the vast amount of equipment options, cameras, lights, and accessories the task of setting up a video studio in your office can be intimidating -- Even more so if you’re on a tight budget. But does this tight budget have to be restricting? And although there are many options, could those options be filtered with some basic criteria?

Read More

Video Marketing Infographics

What You Need to Know to Livestream Like a Pro [Infographic]

By: Karisa Egan April 21st, 2018

Blog Feature

Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses: I don’t have the right equipment to make it look professional I’m not interesting or what I’m talking about isn’t interesting I’ve never live streamed before so it would be a disaster But it’s live, I’m not prepared! I hate hearing those responses! Between Facebook and Instagram, live streaming has become such a big thing not only in everyday live, but in the world of marketing, it can’t be ignored. Instead of making excuses or being afraid of the live stream movement, take a few minutes to get familiar with it and you’ll realize it’s not so bad. .

Read More

Testimonials Video Marketing

How to Get Truly Memorable Video Testimonials from Your Customers [+ VIDEO]

By: Zachary Basner March 30th, 2018

Blog Feature

At this point in 2018, nearly every website has some sort of case study or customer testimonial (and they should). With the addition of some helpful plugins, we’ve even got the ability to automatically pull in reviews from sites like Angie’s List, Facebook, Tripadvisor, among others without lifting a finger. But here’s the issue…

Read More
Impress in 2018 with IMPACT’s

Inbound Marketing
Strategy

Template & Example

More Info

By entering your email, you expressly consent to receive resources to help improve your inbound efforts.

Get it Now
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example