There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
If you're trying to wrap your head around getting started with business video you're in the right place. We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve.
Video and marketing go together like peanut butter and jelly. From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given the Facebook AI enough thought, or maybe we don’t post enough content. Should we post 80% helpful content and only 20% promotional? We’ve heard it all -- but the fact is, now, and in the future, the machine learning algorithms that run our favorite social media platforms will continue to improve the experience for users. What does that improved experience look like right now?
There's a reason why Best Film Editing is its own category at the Oscars. It's the under-appreciated "invisible art form" that goes far beyond simply piecing together bits and pieces of dialogue and visuals. Often, it's in the editing room where raw footage is transformed into a visually-compelling, immersive story. Of course, us marketers are not typically found rubbing elbows with Hollywood's video editing elite (nor do we have access to their budgets). But, with the rise of video marketing -- both in popularity and accessibility -- we are being asked to don our own video editing caps with greater frequency. Like the modern-day editors of Tinseltown, you should always leverage video editing software in post-production to make your story come to life.
These days, even the best photos and gifs are being trumped by video. In fact, on average, people stay 2 minutes longer on sites with videos than they do on sites without them. Anything can happen in two minutes online -- so why wouldn't you want to capitalize on it?
Whether you’re trying to attract job applicants or looking for potential customers, LinkedIn is a becoming an even better social platform for companies each day.
As its name suggests, video marketing involves incorporating video into your overall marketing strategy and campaigns, and it has been growing in trend for the past few years. In fact, Entrepreneur expects 80% of all online content to be video by 2019. That may seem like a staggering prediction to some but I don’t think they’re very far off. But why video? As Video Brewery notes, 80% of people can recall a video ad they viewed within the last 30 days and 64% of people are more likely to buy a product or service online after viewing a video about it. That’s huge! Generally speaking, video marketing could change the landscape of your business growth -- but only if done correctly.