At this point in 2018, nearly every website has some sort of case study or customer testimonial (and they should). With the addition of some helpful plugins, we’ve even got the ability to automatically pull in reviews from sites like Angie’s List, Facebook, Tripadvisor, among others without lifting a finger. But here’s the issue…
When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
If you're trying to wrap your head around getting started with business video you're in the right place. We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve.
Video and marketing go together like peanut butter and jelly. From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
In May 2017, YouTube took away the ability to add or edit “Annotations” on videos. In its place, they introduced End Screen Cards: interactive elements that can drive subscriptions, suggested videos, and external links to your website. As long as you had an associated website verified with your YouTube channel, you could easily link to your landing pages and any other page on your website.
Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given the Facebook AI enough thought, or maybe we don’t post enough content. Should we post 80% helpful content and only 20% promotional? We’ve heard it all -- but the fact is, now, and in the future, the machine learning algorithms that run our favorite social media platforms will continue to improve the experience for users. What does that improved experience look like right now?
For well over a decade, when we’ve considered Search Engine Optimization (SEO) as a company, usually the first thing that came to most people’s minds was textual content. And although text still rules the day when it comes to SEO, video is having more and more of an impact on our ability to show up in the search engines.