Inbound Marketing Blog

Testimonials Video Marketing

How to Get Truly Memorable Video Testimonials from Your Customers

By: Zachary Basner March 30th, 2018

Blog Feature

At this point in 2018, nearly every website has some sort of case study or customer testimonial (and they should). With the addition of some helpful plugins, we’ve even got the ability to automatically pull in reviews from sites like Angie’s List, Facebook, Tripadvisor, among others without lifting a finger. But here’s the issue…

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Video Marketing YouTube Marketing

5 Branding Mistakes You’re Making on Your YouTube Channel [VIDEO]

By: Zachary Basner February 5th, 2018

Blog Feature

When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.

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Inbound Marketing Social Media Marketing Video Marketing

The Attention Economy is Changing Inbound Marketing Tactics [Video]

By: Kyle Bento November 10th, 2017

Blog Feature

There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.

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Video Marketing

The Best Equipment for Getting Started with Business Video

By: Kyle Bento October 17th, 2017

Blog Feature

If you're trying to wrap your head around getting started with business video you're in the right place. We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve.

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Video Marketing Infographics

Video Content is King: The Importance of Video Marketing [Infographic]

By: Ramona Sukhraj September 28th, 2017

Blog Feature

Video and marketing go together like peanut butter and jelly. From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.

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Video Marketing Social Media

YouTube Monetization Updates: How it can Impact Your Business Channel

By: Zachary Basner September 19th, 2017

Blog Feature

In May 2017, YouTube took away the ability to add or edit “Annotations” on videos. In its place, they introduced End Screen Cards: interactive elements that can drive subscriptions, suggested videos, and external links to your website. As long as you had an associated website verified with your YouTube channel, you could easily link to your landing pages and any other page on your website.

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Video Marketing Facebook Marketing

5 Tactful Ways to Get More Views on Your Facebook Videos

By: Zachary Basner September 5th, 2017

Blog Feature

Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given the Facebook AI enough thought, or maybe we don’t post enough content. Should we post 80% helpful content and only 20% promotional? We’ve heard it all -- but the fact is, now, and in the future, the machine learning algorithms that run our favorite social media platforms will continue to improve the experience for users. What does that improved experience look like right now? 

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Video Marketing

Using Video to Improve SEO and Inbound Marketing

By: Marcus Sheridan August 23rd, 2017

Blog Feature

  For well over a decade, when we’ve considered Search Engine Optimization (SEO) as a company, usually the first thing that came to most people’s minds was textual content. And although text still rules the day when it comes to SEO, video is having more and more of an impact on our ability to show up in the search engines.

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