Do you feel like every time you start a new video project you're basically starting from scratch? Or if you're reviewing content that somebody else has made for you, do you find it hard to clarify why it's not good or what could be fixed to make it better? If so, don't worry -- you're not alone. In this video, I'm going to show you a super simple formula that, if used properly, is going to radically improve the quality of your videos and also cut your production time in half.
Success with video marketing in 2018 hit a new high - with more and more companies (including small to midsize) realizing the power of putting their team in front of the camera. Despite all of this, however, a lot of companies still think they ‘don’t have what it takes’ to be successful with video. If you’ve ever thought: “it will take a lot of time,” “my team won’t be good in front of the camera,” or “we have other priorities, like closing new deals, before testing out video,” we’ve compiled a list of video marketing statistics which will prove why video needs to be an essential part of your marketing strategy (while you’re starting to think about 2019).
Back in 2016, we designed a special hands-on training experience called the Video Marketing Workshop. Our goal was to help companies struggling with the learning curve that comes with Video Marketing and get on their way to making great visual content. The results of these workshops are pretty remarkable. In fact, you’d be surprised what is actually accomplished in 24-48 hours of hands-on learning. But why are they so special and what problems do they actually solve? Let’s talk about it.
When it comes to using video in your marketing and sales programs, don’t let ‘perfect’ become the enemy of ‘good.’ Much like the written word, authenticity and value now trump production quality, and a simple on-demand webinar recording, customer story, or personalized video message can go a long way in helping you achieve your business goals. Over the last five years, I've helped hundreds of companies, of all shapes and sizes, use video more strategically throughout the customer lifecycle to accelerate business growth. Based on my experiences, here are 4 practical tips you can use to get started with video yourself. (Note: I’ll be sharing even more on this topic at IMPACT Live 2018! Join us!)
Last week, Instagram rolled out its IGTV app which we here at IMPACT have been keeping an eye on this. If you haven’t heard about it yet, you soon will or, at least, you’re likely to notice its new icon in the corner of your Instagram app. IGTV has been the talk of social media influencers lately. The reason for the buzz is that it offers an opportunity for users (and marketers alike) to put out long-form video similar to YouTube channel content, via Instagram.
In the past month, I joined IMPACT’s Sales and Success team from Agency Services and couldn’t be more thrilled. There is nothing more I love than helping people and companies overcome their roadblocks, grow, and get the most out of their marketing efforts. Since joining, I’ve been experimenting with the use of video in the sales process.
It’s official: producing video content has become a matter of “when” not “if,” for marketers. And if you’re marketing for a business or at an agency, that “when” should be ASAP -- if not last week. Seriously. When we look at why video content dominates, the stats speak for themselves.
How often do you come across an article claiming to reveal the hottest new marketing trend? For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay. You might even find yourself reading about new trends thinking, “That will never last.” That’s not a bad thing.