Inbound Marketing Blog

Blogging Website Design User Experience Design

9 Blog Layout Best Practices to Remember in 2018

By: Christine Austin November 30th, 2017

Blog Feature

Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business.   In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog  (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.

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Website Design User Experience Design

Keep Your Eye on These 9 UX Design Trends in 2018!

By: Joe Rinaldi November 21st, 2017

Blog Feature

It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.

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Infographics User Experience Design

The Business Value of UX Design [Infographic]

By: Christine Austin August 19th, 2017

Blog Feature

Your website’s UX has a very important job. One might think it’s simply to create a holistic experience for your websites visitors, one that avoids weird layouts, counter-intuitive functionality, or confusing user journeys. Although these elements make up key parts to implementing UX design, its true focus lies somwhere beyond simple design enhancements.

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User Experience Design

User Experience Design: 4 Essential Elements & Awesome Resources to Save

By: Britt Schwartz August 17th, 2017

Blog Feature

When it comes to user experience design (UXD), my main source of inspiration, Steve Jobs said it best, “Design is not just what it looks like and feels like. Design is how it works.” As marketers, we design user experiences every single day, whether we’re aware of it or not. Each time a prospect visits your landing pages, uses your site navigation, and even fills out a form, they’re interacting with your UX design.

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Website Design User Experience Design Responsive Design

14 Essential Tips for Improving Your Web Design

By: Christine Austin July 25th, 2017

Blog Feature

Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand?  Do you have an extremely high bounce rate? If you're finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.

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Website Design User Experience Design Examples

Blog Design Inspiration: 7 Examples of User-Focused Design

By: Vin Gaeta July 5th, 2017

Blog Feature

We all know how important content is to any marketing campaign. The blog, for example, has become the cornerstone of any successful website; guiding users in with targeted, relevant, and engaging content and ultimately delighting with them so much they convert and subscribe to get more.  But what if your blog design is missing the mark?  The fact is, more users will enter your website (and find your brand) via your blog articles than ever your homepage, so your blog design should put your “best foot forward.” 

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User Experience Design Creative Inspiration

8 Insightful Design Talks & Speeches to Inspire Creative Thinking

By: Christine Austin May 16th, 2017

Blog Feature

Long drives to work can be a real pain, especially if you find yourself caught in traffic (dang rubberneckers). When I first started my 45-minute drives to and from work, I listened to the radio - surfing around to find music or an upbeat talk show to keep me up during the drive. But I quickly became bored. I wasn’t walking into work with ideas and creative knowledge already swirling through my head. Instead, it was the Red Hot Chilli Peppers or some upcoming pop artist, which, didn’t exactly help me at the time.

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Infographics User Experience Design

Do Your Customer's Needs Align with 2017's Digital Trends? [Infographic]

By: Joe Rinaldi April 25th, 2017

Blog Feature

As we wrapped up 2016, many companies in the marketing industry began to make their predictions on the biggest digital trends to watch in 2017. Many of the predictions included things such as the use of chatbots, increased business experimentation using VR, and the growth of AI and machine learning. Now that we’re approaching the halfway mark of 2017, we can take a step back and see how accurate these predictions are and how they actually align with our customers needs and wants.

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