Inbound Marketing Blog

User Experience Design

Ecommerce User Experience Design

Top 13 Reasons Why You Need a Custom eCommerce Website in 2018

By: Jennifer Devitt on February 14th, 2018

Blog Feature

If you're in the market for a new eCommerce website, the first thing you need to decide is whether you'll use a premade or a custom solution. Out-of-the-box eCommerce solutions such as Shopify and WooCommerce have a number of advantages, but they don't fit the needs of every company. Although they require a larger time investment, custom eCommerce websites return in the form of greater control, flexibility, and scalability.

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Search Engine Optimization User Experience Design Sponsored

Lost & Found: How Guided Site Search Transforms the Way People Find Your Content

By: Sahil Merchant on February 6th, 2018

Blog Feature

Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.

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SaaS Marketing User Experience Design Website Redesign

7 Tips for Unleashing a New UX Design (Without Confusing People)

By: Melissa Smith on January 26th, 2018

Blog Feature

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:

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Website Design User Experience Design IMPACT Stories

IMPACT Design in 2017: A Year in Review

By: Joe Rinaldi on December 29th, 2017

Blog Feature

When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty of this.

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User Experience Design Website Design Marketing Strategy

Why Website Accessibility is More Important Than Ever (& How to Do it Right)

By: Jessie-Lee Nichols on December 4th, 2017

Blog Feature

Websites. When you think about them, where does your mind immediately travel? To the graphics? The content? Or the incredible functionality? Chances are, the last thing you are thinking of is how accessible it is -- and I don’t mean how an when I can get it to load on a screen.

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User Experience Design Website Design Blogging

9 Blog Layout Best Practices to Remember in 2018

By: Christine Austin on November 30th, 2017

Blog Feature

Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business.   In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog  (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.

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Website Design User Experience Design

Keep Your Eye on These 9 UX Design Trends in 2018!

By: Joe Rinaldi on November 21st, 2017

Blog Feature

It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.

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User Experience Design Infographics

The Business Value of UX Design [Infographic]

By: Christine Austin on August 19th, 2017

Blog Feature

Your website’s UX has a very important job. One might think it’s simply to create a holistic experience for your websites visitors, one that avoids weird layouts, counter-intuitive functionality, or confusing user journeys. Although these elements make up key parts to implementing UX design, its true focus lies somwhere beyond simple design enhancements.

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