Designers are very visual people by nature, so it’s easy to forget that there are underlying, less visual aspects of web design that can have a significant impact on the user experience for a portion of your website's visitors. Unfortunately, the vast majority of websites don’t take accessibility into consideration during the design stage and, as a consequence, could be missing a major opportunity to tap into an important customer segment.
A great clan once said, cash rules everything around us. It can buy us food, shelter, smartphones, but one of the few things it can’t buy is trust. Ironically, people need trust to feel comfortable spending their hard-earned cash with you and transparency about pricing is one of the most effective ways of building it in a digital marketplace. Enter the pricing page.
You’ve designed a great website with all the best details in mind. You have edited the content three times over and think the page truly stands up against those you aspire to be like -- so, why aren't your visitors sticking around?
Think back to the last time your company redesigned its website. It gives you the warm and fuzzies, doesn’t it? Lots of back-and-forths, hang-ups about strategy, content, and structure. You had this idea in your head of what it should look like, but it never turned out quite like that, and to top it all off, it went over budget and past the deadline.
Five years ago, if someone mentioned the word “bots” to you, your mind would probably start to think back to any of the famous pop culture robots from the 80s and 90s. Johnny 5. R2-D2. The Iron Giant. That’s not just me, right? Fast-forward to today and the word bots has taken on an entirely new meaning. Now, when people hear about bots, they think about the chatbots they see in Facebook messenger or on their favorite website.
User Experience is one of my favorite things to talk about -- if that weren’t obvious enough to those of you who have seen me and Jessie-Lee Nichols tear apart the user-submitted websites during IMPACTs Website Throwdown! Nothing excites me more than taking a deep dive into the usability and functionality of a website and, with a background in graphic and web design and years of experience as an inbound marketer, I have become quite good at understanding UX and its importance in creating a successful marketing strategy.
The surprised Lego man. The video of meerkats. The sleeping kitten. We’ve all seen the creative 404 pages out there when we hit a broken link on a website and in recent years, organizations have really upped the ante. The one thing they have in common, though? None of them go anywhere.
“Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops. With adults expected to spend an average of 3 hours and 23 minutes on voice mobile media, it’s no surprise to see the features we use every day making their way over to their stationary counterparts on desktop.