The surprised Lego man. The video of meerkats. The sleeping kitten. We’ve all seen the creative 404 pages out there when we hit a broken link on a website and in recent years, organizations have really upped the ante. The one thing they have in common, though? None of them go anywhere.
“Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops. With adults expected to spend an average of 3 hours and 23 minutes on voice mobile media, it’s no surprise to see the features we use every day making their way over to their stationary counterparts on desktop.
If you're in the market for a new eCommerce website, the first thing you need to decide is whether you'll use a premade or a custom solution. Out-of-the-box eCommerce solutions such as Shopify and WooCommerce have a number of advantages, but they don't fit the needs of every company. Although they require a larger time investment, custom eCommerce websites return in the form of greater control, flexibility, and scalability.
Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.
You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:
When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty of this.
Websites. When you think about them, where does your mind immediately travel? To the graphics? The content? Or the incredible functionality? Chances are, the last thing you are thinking of is how accessible it is -- and I don’t mean how an when I can get it to load on a screen.
Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business. In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.