It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.
Your website’s UX has a very important job. One might think it’s simply to create a holistic experience for your websites visitors, one that avoids weird layouts, counter-intuitive functionality, or confusing user journeys. Although these elements make up key parts to implementing UX design, its true focus lies somwhere beyond simple design enhancements.
When it comes to user experience design (UXD), my main source of inspiration, Steve Jobs said it best, “Design is not just what it looks like and feels like. Design is how it works.” As marketers, we design user experiences every single day, whether we’re aware of it or not. Each time a prospect visits your landing pages, uses your site navigation, and even fills out a form, they’re interacting with your UX design.
Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Do you have an extremely high bounce rate? If you're finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.
We all know how important content is to any marketing campaign. The blog, for example, has become the cornerstone of any successful website; guiding users in with targeted, relevant, and engaging content and ultimately delighting with them so much they convert and subscribe to get more. But what if your blog design is missing the mark? The fact is, more users will enter your website (and find your brand) via your blog articles than ever your homepage, so your blog design should put your “best foot forward.”
Long drives to work can be a real pain, especially if you find yourself caught in traffic (dang rubberneckers). When I first started my 45-minute drives to and from work, I listened to the radio - surfing around to find music or an upbeat talk show to keep me up during the drive. But I quickly became bored. I wasn’t walking into work with ideas and creative knowledge already swirling through my head. Instead, it was the Red Hot Chilli Peppers or some upcoming pop artist, which, didn’t exactly help me at the time.
As we wrapped up 2016, many companies in the marketing industry began to make their predictions on the biggest digital trends to watch in 2017. Many of the predictions included things such as the use of chatbots, increased business experimentation using VR, and the growth of AI and machine learning. Now that we’re approaching the halfway mark of 2017, we can take a step back and see how accurate these predictions are and how they actually align with our customers needs and wants.
One of my IMPACT teammates has this phenomenal family tradition on Easter. Every year, her family holds a massive easter egg hunt where both the kids and adults go searching for candy and cash-filled treats around their yard -- and I think I speak for us all when I say we’re a little jealous. Easter egg hunts are primarily a tradition reserved for children, but thanks to the internet and some cheeky programmers, adults today can join in their own “easter egg” hunt on a daily basis. (And we digital marketers can enjoy the brand benefits.)