Inbound Marketing Blog

Mobile Optimization User Experience Design

6 Ways Mobile Behavior is Changing Website Design & Desktop Experiences

By: Joe Rinaldi February 16th, 2018

Blog Feature

“Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops. With adults expected to spend an average of 3 hours and 23 minutes on voice mobile media, it’s no surprise to see the features we use every day making their way over to their stationary counterparts on desktop.

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Ecommerce User Experience Design

13 Reasons Why You Need a Custom eCommerce Website

By: Jennifer Devitt February 14th, 2018

Blog Feature

If you're in the market for a new eCommerce website, the first thing you need to decide is whether you'll use a premade or a custom solution. Out-of-the-box eCommerce solutions such as Shopify and WooCommerce have a number of advantages, but they don't fit the needs of every company. Although they require a larger time investment, custom eCommerce websites return in the form of greater control, flexibility, and scalability.

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Search Engine Optimization User Experience Design Sponsored

Lost & Found: How Guided Site Search Transforms the Way People Find Your Content

By: Sahil Merchant February 6th, 2018

Blog Feature

Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.

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Website Redesign SaaS Marketing User Experience Design

7 Tips for Unleashing a New UX Design (Without Confusing People)

By: Melissa Smith January 26th, 2018

Blog Feature

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:

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Website Design IMPACT Stories User Experience Design

IMPACT Design in 2017: A Year in Review

By: Joe Rinaldi December 29th, 2017

Blog Feature

When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty of this.

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Website Design Strategy User Experience Design

Why Website Accessibility is More Important Than Ever (& How to Do it Right)

By: Jessie-Lee Nichols December 4th, 2017

Blog Feature

Websites. When you think about them, where does your mind immediately travel? To the graphics? The content? Or the incredible functionality? Chances are, the last thing you are thinking of is how accessible it is -- and I don’t mean how an when I can get it to load on a screen.

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Blogging Website Design User Experience Design

9 Blog Layout Best Practices to Remember in 2018

By: Christine Austin November 30th, 2017

Blog Feature

Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business.   In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog  (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.

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Website Design User Experience Design

Keep Your Eye on These 9 UX Design Trends in 2018!

By: Joe Rinaldi November 21st, 2017

Blog Feature

It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.

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