For brands, follower engagement on social media is a key element to visibility and success. As a marketer, I know this inherently because I spend much of my time monitoring engagement metrics, and while engagement is typically positive, it is practically guaranteed that at some point, a brand will face negative feedback. Determining the right approach to handle negative engagement on social media is a challenge, however, with a recent ruling from a federal judge in Manhattan, precedent has been set for how not to deal with it.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
Remember when this symbol “#” was still just a pound sign? Well, during the rise of Twitter in 2009, this little guy became widely known as a hashtag and since then, many other social platforms including Facebook and Instagram have warmly adopted it. In social media marketing, hashtags are generally considered integral to the success of any campaign, and logically, it makes sense. Similar to keywords, hashtags were designed to help organize and filter content. They are supposed to help your brand and its content get found by users more easily on social media -- but with numbers in hand, the team over at Venengage is calling that a bunch hoo-ey.
Twitter advertisements are a great way to assist any Inbound Marketing campaign. Social media ads in general really shouldn't be solely relied on, however with a strong content marketing system, tools like these can help companies hit goals, increase brand awareness, and drive traffic and leads. Here are 3 simple tips to help you get the most out of your Twitter Ads.
Twitter has been around for some time and has established itself as an inbound marketing staple. Is your company active on the micro-blogging platform?If your answer is no, you’re missing out on a huge opportunity to drive targeted traffic to your website, generate qualified leads, and fully establish your company’s online presence and expertise. But first things first – if you’re reading an article titled Twitter Marketing 101, chances are that you’re new to the platform.
I don't know about you, but I love making lists. Whether it's a grocery list in the notes app on my phone, a blog topic list on Trello, or a to-do list on a sticky note, sometimes it helps to separate your thoughts from the noise and visualize them. I'll be the first to admit that my Twitter feed, like my brain, gets a little noisy at times too. The solution? Enter Twitter lists. Essentially Twitter lists provide your business with the ability to separate specified groups of users from your noisy stream, making it easier to monitor and engage. Below we've detailed a step-by-step tutorial to help you get started with Twitter lists for your business, as well as a few suggestions on how to use them to improve your social engagements. How to create a Twitter list: Sign into Twitter and click the 'Me' tab at the top of the screen to view your profile. Select the 'More' option next to 'Favorites' and select 'Lists': Select 'Create New List' on the right side of the screen. Name the list, create a description, and adjust the privacy settings accordingly. Once the list is created, search by username, first/last name, or business/brand to add people.