Inbound Marketing Blog


Testimonials Free Resources

How to Write a Case Study in 2018 That Increases Conversions [+ Free Template]

By: Liz Murphy on July 10th, 2018

Blog Feature

Steps to Write a Successful Case Study Pick your case study subject with the best-completed work supported by measurable results that show how you solved a client problem.  Gather as much information as possible across the entire story. Write your case study with a narrative that is memorable. Design the case study so it's visually appealing enough for prospects to read.  There is a difference between learning how to write a case study and learning how to write a case study that is memorable. That persuades. That sings from the rooftops, “Just look at these results — you know you want to work with us!” Unfortunately, many of the case studies I’ve read are boring, self-aggrandizing, and uninspiring. That’s because most organizations know they need case studies, but fall terribly short in execution. 

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Testimonials Video Marketing

How to Get Truly Memorable Video Testimonials from Your Customers [+ VIDEO]

By: Zach Basner on March 30th, 2018

Blog Feature

At this point in 2018, nearly every website has some sort of case study or customer testimonial (and they should). With the addition of some helpful plugins, we’ve even got the ability to automatically pull in reviews from sites like Angie’s List, Facebook, Tripadvisor, among others without lifting a finger. But here’s the issue…

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