The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
We all have belongings we hold onto for way too long; Things that are way passed their prime but technically still function, so why bother replacing them? In high school, it was a pair of shoes for me. Even though my laces were torn and the soles were filled with holes, I’d still put them on day after day. Eventually, I was forced to get a new pair and as soon I put them on, I couldn’t figure out why it took me so long to make the switch. For many of us in the marketing world, our websites are like that pair of shoes. Even though our websites are dated or could be performing better, we’re attached to them. We don’t want to invest in a website redesign -- but face it, you probably need it.
Let’s take a quick “journey” together. Pun intended… Ha! Imagine for a second that you’re a part of the project management team at a mid-market, consulting and advisory firm. You’ve just been tasked with the HUGE responsibility of finding a replacement software platform that will help you better manage your client data and project information.
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Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human. One way that companies and brands can achieve that type of relationship is through social media. Companies don't want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience. Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.
It's 2017 and life online is more dynamic than ever. News and articles go viral every day-- then fade into oblivion just hours later. Social networking sites are booming one moment, but then a new player enters the field and knocks them off. Despite all these changes, there's one thing that is still important and that all these new, fast online media focus on – content.
When it comes to inbound marketing content management systems (CMS), there are two names that you likely hear -- HubSpot and WordPress. Combined, these two platforms undoubtedly account for the highest market share of business websites on the internet today, but although HubSpot and WordPress might seem similar at first glance, they are in fact very different.
So, you want to implement influencer marketing into your strategy. That's awesome! But, what exactly defines an influencer of your brand? How can they actually help you?
So, you’re ready to crush video and make it a full part of your organization’s sales and marketing efforts? Great. Considering studies saying that 80% of content consumed on the web will be video by 2019, it’s time everyone start taking this medium very, very seriously. Assuming you have the right content approach and the videos have been produced, you may be wondering as to the best places to put videos on your company website.
You’re a go-getter. And that’s great, because so was I when I first entered the digital marketing world, and I still am today. Whether you have your sights set on an executive role or you're currently a marketing executive who wants to step their game up, this drive is one of the first things you need to advance and leave a mark on your organization and industry.
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