Inbound Marketing Blog

Marketing Reporting Sponsored

How to Break out of a Bad Marketing Reporting Rut

By: Angela Bowman July 6th, 2018

Blog Feature

Agencies are entering a problematic era. The client-agency relationship is showing signs of crumbling. In fact, the number of agencies reporting improved client relationships fell from 70% to 53% over the course of one year, according to a Forrester/SoDA study.

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Video Marketing Sponsored

How to Sell Video Marketing to Your Boss (& Prove it Doesn’t Have to Be Hard)

By: Olga Bedrina June 22nd, 2018

Blog Feature

It’s official: producing video content has become a matter of “when” not “if,” for marketers. And if you’re marketing for a business or at an agency, that “when” should be ASAP -- if not last week. Seriously. When we look at why video content dominates, the stats speak for themselves.

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Productivity Sponsored Career

10 Housekeeping Tips to Speed Up Your Marketing Routine

By: Tara Callinan June 13th, 2018

Blog Feature

The digital marketing landscape is constantly changing; so much so, a strategy you learn today might be totally irrelevant tomorrow.

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Customer Satisfaction Brand Awareness Sponsored

How to Choose Awesome Company Swag People Actually Want in 2018

By: Will Harris May 25th, 2018

Blog Feature

Not all company swag is created equal. It may seem like an obvious statement, but there are thousands of offices all over the world that are putting up with sub-par swag, usually only because whoever is ordering it doesn’t know any better. There’s a huge difference between being thoughtful with your company swag items and just throwing your company logo on the cheapest thing you can find, and the benefits of doing the former  go way beyond what you might think. Both internally at your company and externally, when you’re thoughtful with what you put your brand on, it’s going to pay off.

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Marketing Technology Google Analytics Sponsored

Google Analytics: The Good, The Bad, and the Ugly Missing Link

By: Angela Bowman May 16th, 2018

Blog Feature

Google Analytics is a staple for websites, but ol’ reliable just isn’t what she used to be. Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing? It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.

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User Experience Design Sponsored Website Development

How To Use Intelligent 404 Pages To Stop Losing Customers

By: Sahil Merchant May 2nd, 2018

Blog Feature

The surprised Lego man. The video of meerkats. The sleeping kitten. We’ve all seen the creative 404 pages out there when we hit a broken link on a website and in recent years, organizations have really upped the ante. The one thing they have in common, though? None of them go anywhere.

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Search Engine Optimization User Experience Design Sponsored

Lost & Found: How Guided Site Search Transforms the Way People Find Your Content

By: Sahil Merchant February 6th, 2018

Blog Feature

Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.

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Instagram Marketing Sponsored

How to Uncover Micro-influencers on Instagram for Your Brand

By: Anatoly Noskov December 5th, 2017

Blog Feature

Brands are always seeking new ways to promote themselves and with the rapid growth of social media, there are more and more opportunities appearing each day - especially when it comes to influencer marketing on Instagram.

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Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
Inbound Marketing Strategy Template & Example