Inbound Marketing Blog

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Conversion Rate Optimization Marketing Technology Sponsored

The 3 Conversion Amigos: Heat Maps, Analytics, & Recordings

By: Angela Bowman on August 22nd, 2018

Blog Feature

Wherever there are low conversion rates, you will find them. Wherever visitors are suffering through broken links and ineffective call-to-actions, they will be there. Wherever visitor and customer satisfaction is threatened, you will find… The three (conversion) amigos! (My apologies to the true three amigos - Dusty Bottoms, Ned Nederlander, and Lucky Day of the 1986 classic, “¡Three Amigos!”)

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Marketing Reporting Key Performance Indicators Sponsored

The 13 Marketing KPI Dashboards We Use to Track Every Metric that Matters

By: Kathleen Booth on August 3rd, 2018

Blog Feature

This year, I learned how to drink from a marketing firehose. In January, I took on the role of Vice President of Marketing for IMPACT, and with it, assumed management of a six-person team and ownership of the company’s marketing objectives. This was brand new to the organization, and prior to January, the team didn’t really exist. Instead, we had a couple of fantastic marketers who worked directly with the company’s founder and CEO to carry out his vision. This approach worked well in IMPACT’s early years, and took the company from scrappy startup to the 50-person agency named HubSpot’s North American Partner Agency of the Year in 2017. However, like most growing companies, what got us from zero to 50 is not what will take us to the next level.

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Culture Hiring Sponsored

The New Employee Onboarding: How to Welcome Your Team with Swag

By: Will Harris on July 26th, 2018

Blog Feature

There’s a lot at stake during a new employee’s first week of work. Just imagine your first day. It’s exciting, but also scary. You arrive full of optimism and eagerness to get started. Then, you walk in the door and the next moment can go two ways: You can wander around inside of a building you’re totally unfamiliar with, searching for someone who can help tell you where to go. You’re greeted by someone awaiting your arrival, who guides you to a tidy desk complete with a beautiful new employee kit and a welcome sign on it.

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Marketing Reporting Sponsored

How to Break out of a Bad Marketing Reporting Rut

By: Angela Bowman on July 6th, 2018

Blog Feature

Agencies are entering a problematic era. The client-agency relationship is showing signs of crumbling. In fact, the number of agencies reporting improved client relationships fell from 70% to 53% over the course of one year, according to a Forrester/SoDA study.

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Video Marketing Sponsored

How to Sell Video Marketing to Your Boss (& Prove it Doesn’t Have to Be Hard)

By: Olga Bedrina on June 22nd, 2018

Blog Feature

It’s official: producing video content has become a matter of “when” not “if,” for marketers. And if you’re marketing for a business or at an agency, that “when” should be ASAP -- if not last week. Seriously. When we look at why video content dominates, the stats speak for themselves.

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Productivity Sponsored Career

10 Housekeeping Tips to Speed Up Your Marketing Routine

By: Tara Callinan on June 13th, 2018

Blog Feature

The digital marketing landscape is constantly changing; so much so, a strategy you learn today might be totally irrelevant tomorrow.

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Customer Satisfaction Brand Awareness Sponsored

How to Choose Awesome Company Swag People Actually Want in 2018

By: Will Harris on May 25th, 2018

Blog Feature

Not all company swag is created equal. It may seem like an obvious statement, but there are thousands of offices all over the world that are putting up with sub-par swag, usually only because whoever is ordering it doesn’t know any better. There’s a huge difference between being thoughtful with your company swag items and just throwing your company logo on the cheapest thing you can find, and the benefits of doing the former  go way beyond what you might think. Both internally at your company and externally, when you’re thoughtful with what you put your brand on, it’s going to pay off.

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Marketing Technology Google Analytics Sponsored

Google Analytics: The Good, The Bad, and the Ugly Missing Link

By: Angela Bowman on May 16th, 2018

Blog Feature

Google Analytics is a staple for websites, but ol’ reliable just isn’t what she used to be. Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing? It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.

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