Remember back in 2012 when everyone -- including brands -- started to jump on the Snapchat bandwagon? (That’s when I did, at least…) Since then, Snapchat has amassed 188 million daily active users, empowering brands to tell their stories in creative and unique ways, leveraging text, filters, animation, and videos. Now, they’ve announced Snap Originals. “Wait, is that like Netflix Originals, Kaitlyn?” Yes. Yes, it is. Snap Originals are video shows, exclusive to Snapchat, that users can watch right in the app. (Navigate to “Discover,” and you’ll see a dedicated “Shows” section where you can find the first round of Originals that are now available to watch.) Each Original also has its own “Show Profile” page where users can sign up for push notifications to let them know when each new episode has been released. While that’s great news for consumers, marketers should take note, because this is a fresh advertising opportunity.
It’s been less than a month since Instagram co-founders Kevin Systrom and Mike Krieger resigned and we’re already seeing changes on the horizon. As a Facebook-owned app, Instagram has been spotted prototyping a new privacy setting that would allow the app to share your location history with its parent company that would likely be used for ad targeting among other things. Aside from feeding user concerns that the absence of its founders would compromise the integrity/culture of the platform, this raises yet another privacy issue for Facebook.
5-30% of you and your company’s Twitter followers are fake. That’s the claim Rand Fishkin and Casey Henry, co-founders of SparkToro, made on October 1, 2018, when they launched their new tool, Fake Followers Audit.
Snapchat is constantly raising the bar when it comes to camera functionality. Hold down on your screen with Snap open and you’re given the option to add filters to your face or your friend’s face, augment reality, identify a song and now, with a little help from Amazon, identify and shop for products. Yes -- the Snapchat camera now supports visual search.
Imagine being curled up on your couch on a Saturday morning with a cup of coffee, scrolling through Instagram. You see a pair of shoes you love, so you click “purchase” and check out on the spot.
Marketers have been using social media platforms like Twitter, Instagram, and Facebook to promote their businesses for years now. Social media marketing can work fantastically for some. Take the Pescetarian Kitchen blog, for example, which drove over 15,000 unique visitors from social media in just six months. Sounds great, right? It is --but those case studies are becoming increasingly harder to find.
If you’re a marketer focused on the social media space, you know the daily struggle of jumping into the noisy and ever-changing arena and grabbing consumers’ attention. Having a static social strategy just doesn’t cut it. We need to be listening to our consumers and constantly adapting to their needs so that we can be giving them what they really want when their precious seconds of attention fall on our brands.
Yesterday, Instagram released three new features focused on keeping Instagram a safe network. They are: