In case you haven’t heard the news, Instagram recently announced that it would be testing out long-form video content on the platform starting June 20th (aka tomorrow!) This change would extend the maximum video length from 60-seconds to up to one hour. Clearly, this is a significant change from previous limitations, and will undeniably alter how everyone uses the platform. This will also likely change how users (and your buyers) engage and interact with content in the space. So, what exactly does this mean for you and your marketing strategy? In order to effectively prepare for what’s to come, read on to get all the facts behind this shift.
I’m sure “influencer” is no new term to you, especially if you’re in digital marketing, but the term micro-influencer might be. Micro-influencer marketing is taking off and beginning to be just as if not more successful than celebrity influencer campaigns and advertising. Why is that?
I think it’s safe to say that social media has taken over (almost) everyone's life. Think about it; how many times a day do you open Instagram or Facebook casually just to see what your friends are up to? I know I’m on there at least 20 times a day mindlessly scrolling and brands are smart. they’ve caught on to this behavior. That’s why while you’re scrolling through your friends post you’re likely to see a brand’s pop in there every so often. Typically they’re easy to pass over, but then there are some that really catch your attention. that’s the whole goal, right? But, what if they catch your attention for the wrong reason? Like offending your values or making you feel totally alienated from their brand?
So, you want to be an Instagram Stories pro? You came to the right place! Stories continue to rise in popularity with more and more companies using it to connect with users. In fact, there are 300 million daily active Story users. Originally launched as a direct play to win audiences back from Snapchat, Instagram Stories have quickly overtaken its predecessor. Stories can be compelling, engaging, and create a true personal connection with your audience. But how can you use it for marketing your business? And how can you take advantage of all those cool features you see other companies and influencers using? We’ve got you covered.
If you keep up with the latest gossip, it’s not uncommon to see controversy surrounding social networks or apps, and, as we’re all quickly learning in the digital space, Snapchat is no exception. Some mishaps have been widely reported on, especially when big name celebrities such as Rihanna or Kylie Jenner have been involved, but if you ask any marketer, they’ll likely point out a few other issues. That’s right - I’m talking about the inherent design and experience flaws with the platform.
The impact and evolution of digital media has created a shift in the buyer’s sales journey. Digital channels now influence 92% of B2B buying decisions, while half of B2B buyers prefer to gather the information necessary to make these decisions on their own. If you’re only using phone and email to find, attract, and retain business, that means you’re missing an essential component to your strategy: social selling.
In the 90s, everyone wanted "The Rachel" because of Jennifer Aniston on Friends. When my mother was growing up, she wanted waist-length locks because that's what graced the covers of Bollywood magazines. Times may have changed, but the effect of influencers on consumer behavior has not. Love or hate her, Kylie Jenner is one such powerful influencer and a financial force to be reckoned with. At just 20 years old, Kylie is not only the youngest, but also the richest member of the Kardashian-Jenner clan with a $386 million cosmetic line under her belt and a net-worth estimated to hit $1 billion before she turns 25. If that’s not impressive enough, last week, a single tweet from the beauty mogul is believed to have caused Snapchat parent company, Snap Inc.’s stock (SNAP) to drop a dramatic $1.3 billion in value. Now, if that doesn’t make you sit up and pay attention to influencer marketing, I don’t know what will.
Every marketer knows social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. However, along with everything else in inbound, social media is constantly changing. Just take a look at 2017, for example. In the past year alone, Facebook seduced Snapchat users to Instagram with the addition of stories, the president of the United States took to Twitter to communicate official policy positions in 140 characters (now he has 280, but we’ll get to that), and Apple announced plans to alter the way we interact with our mobile devices. As more and more brands expand their reach with social media, the competition on these channels is increasing and people’s attention spans are decreasing. So, how should marketers adjust their social media marketing in 2018?