Inbound Marketing Blog

Social Media Marketing

Social Media Social Media Marketing

Snap Originals: A New Advertising Opportunity from Snapchat

By: Kaitlyn Petro on October 12th, 2018

Blog Feature

Remember back in 2012 when everyone -- including brands -- started to jump on the Snapchat bandwagon? (That’s when I did, at least…) Since then, Snapchat has amassed 188 million daily active users, empowering brands to tell their stories in creative and unique ways, leveraging text, filters, animation, and videos. Now, they’ve announced Snap Originals. “Wait, is that like Netflix Originals, Kaitlyn?” Yes. Yes, it is. Snap Originals are video shows, exclusive to Snapchat, that users can watch right in the app. (Navigate to “Discover,” and you’ll see a dedicated “Shows” section where you can find the first round of Originals that are now available to watch.) Each Original also has its own “Show Profile” page where users can sign up for push notifications to let them know when each new episode has been released. While that’s great news for consumers, marketers should take note, because this is a fresh advertising opportunity.

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Instagram Marketing Facebook Marketing Social Media Marketing

Instagram Testing Location-Sharing with Facebook

By: Carolyn Edgecomb on October 8th, 2018

Blog Feature

It’s been less than a month since Instagram co-founders Kevin Systrom and Mike Krieger resigned and we’re already seeing changes on the horizon. As a Facebook-owned app, Instagram has been spotted prototyping a new privacy setting that would allow the app to share your location history with its parent company that would likely be used for ad targeting among other things. Aside from feeding user concerns that the absence of its founders would compromise the integrity/culture of the platform, this raises yet another privacy issue for Facebook.

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Twitter Marketing Social Media Marketing Marketing Technology

Rand Fishkin's SparkToro Launches New Free Tool: Fake Followers Audit

By: Marc Amigone on October 4th, 2018

Blog Feature

5-30% of you and your company’s Twitter followers are fake. That’s the claim Rand Fishkin and Casey Henry, co-founders of SparkToro, made on October 1, 2018, when they launched their new tool, Fake Followers Audit. 

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Snapchat Marketing Social Media Marketing

New Snapchat Feature Lets You Search & Shop From The App

By: Nick Bennett on September 26th, 2018

Blog Feature

Snapchat is constantly raising the bar when it comes to camera functionality. Hold down on your screen with Snap open and you’re given the option to add filters to your face or your friend’s face, augment reality, identify a song and now, with a little help from Amazon, identify and shop for products. Yes -- the Snapchat camera now supports visual search.

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Social Media Social Media Marketing

Instagram Turning Discovery Into Action with New Shopping Features

By: Stephanie Baiocchi on September 19th, 2018

Blog Feature

Imagine being curled up on your couch on a Saturday morning with a cup of coffee, scrolling through Instagram. You see a pair of shoes you love, so you click “purchase” and check out on the spot.

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Social Media Marketing Contributor

The Changing Position of Social Media in 2018: What Does It Mean for Marketers?

By: Eric Siu on September 3rd, 2018

Blog Feature

Marketers have been using social media platforms like Twitter, Instagram, and Facebook to promote their businesses for years now. Social media marketing can work fantastically for some. Take the Pescetarian Kitchen blog, for example, which drove over 15,000 unique visitors from social media in just six months. Sounds great, right? It is --but those case studies are becoming increasingly harder to find.

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Social Media Marketing Brand Awareness

5 Ways to Give People Want They Really Want on Social in 2018 [New Data]

By: Rachel Palmateer on August 31st, 2018

Blog Feature

If you’re a marketer focused on the social media space, you know the daily struggle of jumping into the noisy and ever-changing arena and grabbing consumers’ attention. Having a static social strategy just doesn’t cut it. We need to be listening to our consumers and constantly adapting to their needs so that we can be giving them what they really want when their precious seconds of attention fall on our brands.

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Social Media Social Media Marketing

How Marketers Can Now Request Verification for an Instagram Account

By: Stephanie Baiocchi on August 29th, 2018

Blog Feature

Yesterday, Instagram released three new features focused on keeping Instagram a safe network. They are:

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