Every marketer knows social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. However, along with everything else in inbound, social media is constantly changing. Just take a look at 2017, for example. In the past year alone, Facebook seduced Snapchat users to Instagram with the addition of stories, the president of the United States took to Twitter to communicate official policy positions in 140 characters (now he has 280, but we’ll get to that), and Apple announced plans to alter the way we interact with our mobile devices. As more and more brands expand their reach with social media, the competition on these channels is increasing and people’s attention spans are decreasing. So, how should marketers adjust their social media marketing in 2018?
Social media is a powerful marketing tool to reach your audience and increase brand awareness. However, in recent years, the space has become much more competitive for brands and businesses of all sizes. For this reason, marketers have had to turn to paid options to reach their buyer personas. Facebook pay-per-click (PPC), more popularly known as Facebook Advertising is currently one of the top platforms businesses look to up their game on social.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
I want to start off by saying I adore Pinterest (both as a marketer and a user). Since its launch in 2010, I have wasted away (okay maybe not wasted away) many of my evenings and weekends pinning away. Whether it was new recipes, future home inspiration, interior decorating, make-up tutorials, or planning out every detail of my DIY wedding. Honestly, I’m not sure what I did without it before.
In the last 10 years, social media has become more than just a casual pastime. For many, it’s an irreplaceable communication tool, both professionally and personally. It connects teachers and students, teammates, friends, and family. It is an integral part of how we communicate with those in our lives as well as share information about ourselves. With so much of our personal details being made accessible online through social media, it’s only natural that these networks become a go-to resource when it comes to market research and developing buyer personas.
Social media is still changing the landscape of digital marketing. With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget. However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers. Many businesses still aren't sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts. Take a look at these 49 statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!
It's wedding season and along with cake and a caterer, one of the essential items any modern couple must secure is a hashtag. Today, unique hashtags allow event guests to collaborate and easily share their favorite memories across social media. It's like a living, breathing wedding album that you can access anytime, anywhere with an internet connection. As a marketer, I can't help but see these and think, "What an effective social media campaign" -- Why do brands big and small struggle to do the same?
Imagine spending thousands of dollars on an elite weekend in the Bahamas attending a music festival deemed “the next Coachella." You're expecting luxury cabanas, surrounded by the world’s most famous models, athletes, and musicians only to find yourself stranded on an island with shark-infested waters, sandflies, and none of the musical performers you were promised. This was the reality for consumers attending Fyre Festival this year. Seemingly doomed from the start, Fyre Festival is the latest case study on what not to do when trying to run a successful business.