Inbound Marketing Blog

Social Media Marketing Linkedin Marketing Branding

Not Your Father's LinkedIn: 3 Ways LinkedIn is Now a Major Personal Branding Platform

By: Chuck Hester August 2nd, 2018

Blog Feature

One of the biggest myths about LinkedIn is that its members are only stiff-shirted job seekers, recruiters, and companies looking for talent. While all three of these categories are represented in the 500 million plus who use LinkedIn, it is not primarily why executives and the businesses they represent use the platform. In fact, many are turning to LinkedIn as a branding tool - both for their personal and professional brands.

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Social Media Marketing Instagram Marketing

Question Stickers (& Why Instagram Is Winning the Social Engagement Wars)

By: Nick Bennett July 17th, 2018

Blog Feature

Instagram seems to be pulling out all the stops when it comes to adding features and boosting engagement. And with good reason. Back in 2013, Snapchat added Stories and changed the way people could share their lives in a personal and not-so-permanent way. The only problem was, a handful of friends passively watching wasn’t enough to keep the lights on. Fast-forward a few years, the Snapchat Story hasn’t changed all that much and the app is quickly losing money and users.

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Social Media Marketing Video Marketing Instagram Marketing

Instagram's IGTV: A Marketer's Guide to Getting Started

By: Jenna Ott June 27th, 2018

Blog Feature

Last week, Instagram rolled out its IGTV app which we here at IMPACT have been keeping an eye on this. If you haven’t heard about it yet, you soon will or, at least, you’re likely to notice its new icon in the corner of your Instagram app. IGTV has been the talk of social media influencers lately. The reason for the buzz is that it offers an opportunity for users (and marketers alike) to put out long-form video similar to YouTube channel content, via Instagram.

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Social Media Marketing Instagram Marketing

What Could Long-form Video Mean for Your Instagram Marketing?

By: Iris Hearn June 19th, 2018

Blog Feature

In case you haven’t heard the news, Instagram recently announced that it would be testing out long-form video content on the platform starting June 20th (aka tomorrow!) This change would extend the maximum video length from 60-seconds to up to one hour. Clearly, this is a significant change from previous limitations, and will undeniably alter how everyone uses the platform. This will also likely change how users (and your buyers) engage and interact with content in the space. So, what exactly does this mean for you and your marketing strategy? In order to effectively prepare for what’s to come, read on to get all the facts behind this shift.

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Social Media Marketing Influencer Marketing

Harnessing The Power of Micro-influencers for Your Brand (+3 Doing it Right)

By: Myriah Anderson June 15th, 2018

Blog Feature

I’m sure “influencer” is no new term to you, especially if you’re in digital marketing, but the term micro-influencer might be. Micro-influencer marketing is taking off and beginning to be just as if not more successful than celebrity influencer campaigns and advertising. Why is that?

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Social Media Marketing Brand Awareness

6 Social Media Marketing Failures & What You Can Learn from Them

By: Karisa Egan May 29th, 2018

Blog Feature

I think it’s safe to say that social media has taken over (almost) everyone's life. Think about it; how many times a day do you open Instagram or Facebook casually just to see what your friends are up to? I know I’m on there at least 20 times a day mindlessly scrolling and brands are smart. they’ve caught on to this behavior. That’s why while you’re scrolling through your friends post you’re likely to see a brand’s pop in there every so often. Typically they’re easy to pass over, but then there are some that really catch your attention. that’s the whole goal, right? But, what if they catch your attention for the wrong reason? Like offending your values or making you feel totally alienated from their brand?  

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Social Media Marketing Instagram Marketing

12 Essential Tips for Creating Instagram Stories Like a Pro

By: Myriah Anderson May 11th, 2018

Blog Feature

So, you want to be an Instagram Stories pro?  You came to the right place! Stories continue to rise in popularity with more and more companies using it to connect with users. In fact, there are 300 million daily active Story users.   Originally launched as a direct play to win audiences back from Snapchat, Instagram Stories have quickly overtaken its predecessor. Stories can be compelling, engaging, and create a true personal connection with your audience. But how can you use it for marketing your business? And how can you take advantage of all those cool features you see other companies and influencers using? We’ve got you covered. 

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Social Media Marketing Snapchat Marketing

Will Snapchat’s Latest Changes Save it?

By: Kate Fodera April 16th, 2018

Blog Feature

If you keep up with the latest gossip, it’s not uncommon to see controversy surrounding social networks or apps, and, as we’re all quickly learning in the digital space, Snapchat is no exception. Some mishaps have been widely reported on, especially when big name celebrities such as Rihanna or Kylie Jenner have been involved, but if you ask any marketer, they’ll likely point out a few other issues. That’s right - I’m talking about the inherent design and experience flaws with the platform.

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