If you keep up with the latest gossip, it’s not uncommon to see controversy surrounding social networks or apps, and, as we’re all quickly learning in the digital space, Snapchat is no exception. Some mishaps have been widely reported on, especially when big name celebrities such as Rihanna or Kylie Jenner have been involved, but if you ask any marketer, they’ll likely point out a few other issues. That’s right - I’m talking about the inherent design and experience flaws with the platform.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
Over the last year we’ve seen a lot of shifts in social media marketing. Platforms, such as Twitter for example, aren’t generating traffic and leads like they used for marketers and brands, while others like Facebook have made a bit of resurgence through the help of paid advertising. This shift has challenged marketers to explore other avenues and opportunities and many marketers are turning to Snapchat.
If the first step is admitting that you have a problem, then I am a city block of steps ahead when it comes to my obsession with Instagram Stories. Since its launch last week I have quickly become addicted, posting a story or two each day and consuming as many as I can get my hands on. Which, to be honest surprised me, considering I never joined the Snapchat bandwagon. So if you are like me, you have probably been asking yourself, what's the difference anyway? Don't worry, we're here to help.
Snapchat has been slowly morphing from a goofy app for teenagers into a legitimate and powerful marketing opportunity for businesses. In it’s early days, it was a simple way to send pictures to someone without taking up memory on your phone, but with every update released the evolution of snapchat into a media destination has continued. First with Stories, then with Discover, and last week with the release of a new feature for their latest update: Memories.
Who isn't using Snapchat these days? Everyone and anyone is using the app to share a moment. It's one of quickest ways to send your best friend a goofy face or a selfie (Who can resist a selfie with a kissy face). Snapchat isn't only a great app to bring people closer together,but it could be the next big thing in social media marketing.