Inbound Marketing Blog

Inbound Marketing Social Media Marketing Video Marketing

The Attention Economy is Changing Inbound Marketing Tactics [Video]

By: Kyle Bento November 10th, 2017

Blog Feature

There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.

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Infographics Snapchat Marketing

Why 2017 Is the Year to Take Snapchat Marketing Seriously [Infographic]

By: Joe Rinaldi February 22nd, 2017

Blog Feature

Over the last year we’ve seen a lot of shifts in social media marketing. Platforms, such as Twitter for example, aren’t generating traffic and leads like they used for marketers and brands, while others like Facebook have made a bit of resurgence through the help of paid advertising. This shift has challenged marketers to explore other avenues and opportunities and many marketers are turning to Snapchat.  

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Social Media Marketing Instagram Marketing Snapchat Marketing

Instagram Stories vs. Snapchat: How Your Marketing Can Benefit

By: Margaret Ybarra August 15th, 2016

Blog Feature

If the first step is admitting that you have a problem, then I am a city block of steps ahead when it comes to my obsession with Instagram Stories.  Since its launch last week I have quickly become addicted, posting a story or two each day and consuming as many as I can get my hands on. Which, to be honest surprised me, considering I never joined the Snapchat bandwagon.    So if you are like me, you have probably been asking yourself, what's the difference anyway? Don't worry, we're here to help.

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Content Marketing Social Media Marketing Snapchat Marketing

What Snapchat Memories Means for Marketers

By: Carina Duffy July 14th, 2016

Blog Feature

Snapchat has been slowly morphing from a goofy app for teenagers into a legitimate and powerful marketing opportunity for businesses. In it’s early days, it was a simple way to send pictures to someone without taking up memory on your phone, but with every update released the evolution of snapchat into a media destination has continued. First with Stories, then with Discover, and last week with the release of a new feature for their latest update: Memories.

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Infographics Snapchat Marketing

How 4 Brands Are Using Snapchat to Increase Personal Connections

By: Carolyn Edgecomb July 31st, 2013

Blog Feature

Who isn't using Snapchat these days? Everyone and anyone is using the app to share a moment. It's one of quickest ways to send your best friend a goofy face or a selfie (Who can resist a selfie with a kissy face). Snapchat isn't only a great app to bring people closer together,but it could be the next big thing in social media marketing.

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