So much of what we do as marketers is aimed at getting found online - and that means getting our content to the top of the search engine results pages (SERPs). Search engines, however, have changed a lot in the last five years. (So much so, I’ve made it my topic at IMPACT Live!) Today, we search the internet on computers, phones, and even voice assistants such as Alexa and Google Home. In response, the way in which search engines deliver result has evolved as well.
So, it’s been a couple years since you last redesigned your website or your website marketing strategy has changed. Whatever the reason, redesigning a website or migrating to a new CMS takes a lot of planning and hard work. One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.
Picture it: September 2016. The somber glow of the screen share multiplied the anguish brewing in the pit of our stomachs. “This can’t be happening...” We were staring at a Google Analytics “Audience” report that looked like a cliff to nowhere. 94% of the website’s traffic was gone.
Technical SEO upkeep is a lot like flossing -- you don’t really want to do it, but you definitely should do it more than you currently are. With that sentiment in mind, I undertook a 301 clean up project of, which at the time, felt like nothing much. As the task drew on, however, and I sat at my computer -- click… click… delete -- over 3000 times.
Any time that someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it. Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers. We’re always looking for answers and this is especially true when it comes to researching products or services we’re considering buying. Whether we’re looking for a car or a lawyer, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer, your websites needs to be in the search engines waiting for them. Enter SEO and PPC. While SEO and PPC are both effective methods for boosting website traffic, do you know when you should be using one over the other?
Every digital marketer is looking for that quick win to improve their website. Whether it’s moving their site to a CMS like HubSpot or working on a new pillar content strategy, we all want that big break that will make our results explode. One key area we’ve seen a lot of opportunity in recently is technical SEO -- core areas of your website that you don’t see on the front end of your site, but can make a world of a difference if you can begin either implementing or cleaning up.
ToTheWeb.com's Rosemary Brisco was arguing with some clients about whether subdomains or subfolders are superior for SEO ranking. Her clients were somewhat knowledgeable about SEO and heard some alarming things about the 'subdomain vs. subfolder debate' -- which has become an even more important one in 2018’s technical SEO environment.
Many inbound marketers shy away from leading with product-centric content and customer success stories fearing that they will miss opportunities to capture top-of-the funnel leads. The team at Bedrock Data has seen great results doing precisely the opposite. In this week's episode of The Inbound Success Podcast, Bedrock Data VP of Marketing Zak Pines shares how the company's approach of creating content focused on product use cases and regularly publishing customer stories has fueled traffic while increasing the volume of qualified leads.