Most businesses build websites to promote their offerings, but for my guest this week, websites are his business. Anthony Sarandrea is the Founder and CEO of SiteFlood.com and a serial entrepreneur who has successfully built and monetized a portfolio of websites without ever raising outside funds. His secret? Rock solid SEO, user-centric content, and an aggressively optimized Facebook ads strategy. In this episode, Anthony shares with me how he used this strategy to grow pocketyourdollars.com from zero to over $1 million in less than a year.
The regulations against net neutrality have been moved back into the spotlight. On April 26th, Ajit Pai, FCC Chairman, gave a speech in Washington where he announced his move to undo an Obama-era FCC regulation against broadband internet providers. His proposal looks to undo the 2015 rules that implemented net neutrality with a Title II classification. But people on each side of the debate have varying concerns about altering the regulation and how it not only affects the big companies but the little guys as well.
Local SEO is a search engine optimization tactic that lets you reach customers based on location. When implemented correctly, it can help companies with a small footprint outrank larger competitors, but in the mobile world of 2018, it's not something just local businesses should be concerned about.
SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.
Where do you land in Google’s Search Results? Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks.
Are you a patient person? If so, how patient are you, exactly? Would you wait 10 seconds for an app to load? 15 seconds for a web page to load? 30 seconds for a page to print? For a reference point, if I’m browsing images on imgur or reddit or Instagram, and they don’t load instantly, I’m gone in a flash. I’d be shocked if you don’t do the same.
Believe it or not, there is a such a thing as a bad backlink. Yes, links mean traffic and a boost to your rankings in search results. In fact, Google incorporating links into its algorithm via PageRank is a major part of its success. But that doesn’t mean they’re all good. Some links can actually detrimental to your search engine optimization (SEO) efforts and, like a toxic friendship or overripe banana, need to be thrown or forced out.
A few weeks ago Search Engine Land broke news that Google released an algorithm update they’ve dubbed “Hawk” (which is fitting considering how it swooped in and caught many off guard). The update is specifically geared toward local search and shouldn’t have a major effect on non-local organic search efforts -- but for small businesses, this could cause quite a game changer.