SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.
Where do you land in Google’s Search Results? Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks.
Are you a patient person? If so, how patient are you, exactly? Would you wait 10 seconds for an app to load? 15 seconds for a web page to load? 30 seconds for a page to print? For a reference point, if I’m browsing images on imgur or reddit or Instagram, and they don’t load instantly, I’m gone in a flash. I’d be shocked if you don’t do the same.
Believe it or not, there is a such a thing as a bad backlink. Yes, links mean traffic and a boost to your rankings in search results. In fact, Google incorporating links into its algorithm via PageRank is a major part of its success. But that doesn’t mean they’re all good. Some links can actually detrimental to your search engine optimization (SEO) efforts and, like a toxic friendship or overripe banana, need to be thrown or forced out.
A few weeks ago Search Engine Land broke news that Google released an algorithm update they’ve dubbed “Hawk” (which is fitting considering how it swooped in and caught many off guard). The update is specifically geared toward local search and shouldn’t have a major effect on non-local organic search efforts -- but for small businesses, this could cause quite a game changer.
As a marketer, I’m sure you’re constantly looking for ways to improve your content, ways to increase your organic search traffic, and ways to drive target qualified leads to your website. Unfortunately, search engines are tricky, and figuring out how they work can give any digital marketer a severe headache. With algorithms constantly changing, it’s almost impossible to always stay ahead of the curve, but luckily, there are a lot of experts doing the research for us and sharing the wealth. Here’s what’s going on.
Let's be real. SEO is not an easy concept, right? For me, it was something I never enjoyed learning, implementing, or trying to improve, but it's so important. Optimizing your website pages means you're actively trying to make it easier to understand and get found by both your visitors and search engines. In today's competitive online marketing space, you need to keep your website up-to-date with what users are looking for and in a way that makes it easy for them to find the answer to their question quickly and efficiently. Otherwise, you risk falling behind in both the search rankings and the business world. So, how do you get ahead?
When we marketers think about search engine optimization (SEO), our minds usually go straight to the written word. How can we squeeze our focus keyword into our content? Is it in our alt-tags? How about our title? Once we’ve checked all these proverbial boxes, we figure we’re good to go, but there’s one little field many of us overlook before hitting publish that can be critical to our SEO efforts -- URL.