Whether you’re new to digital marketing or an ol’ veteran, it’s likely you consider this your Moby Dick. That one mythical beast that no matter how hard you try, you can’t conquer. Yes, I'm talking about organic search. With Google’s ever-changing algorithm and its increased focus on pay-per-click, organic search has become many modern marketers’ “Great White Whale,” but that doesn’t make it insurmountable.
Building organic traffic to your site is one of the most powerful things you can do to grow your online business, and, while it takes time and effort to get there, a high search ranking drives free, qualified traffic to your site.
As a savvy online marketer, you know the importance of not only optimizing your pages for search engines but also staying on top of the latest search engine optimization (SEO) tactics and algorithms. After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.
Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.
One of the scariest things a content marketer can experience is a sudden and dramatic drop in organic traffic. When Britt Schwartz saw this happen with one of her clients, she immediately set about identifying what the root cause was and determining how to address it.
Most businesses build websites to promote their offerings, but for my guest this week, websites are his business. Anthony Sarandrea is the Founder and CEO of SiteFlood.com and a serial entrepreneur who has successfully built and monetized a portfolio of websites without ever raising outside funds. His secret? Rock solid SEO, user-centric content, and an aggressively optimized Facebook ads strategy. In this episode, Anthony shares with me how he used this strategy to grow pocketyourdollars.com from zero to over $1 million in less than a year.
The regulations against net neutrality have been moved back into the spotlight. On April 26th, Ajit Pai, FCC Chairman, gave a speech in Washington where he announced his move to undo an Obama-era FCC regulation against broadband internet providers. His proposal looks to undo the 2015 rules that implemented net neutrality with a Title II classification. But people on each side of the debate have varying concerns about altering the regulation and how it not only affects the big companies but the little guys as well.
Local SEO is a search engine optimization tactic that lets you reach customers based on location. When implemented correctly, it can help companies with a small footprint outrank larger competitors, but in the mobile world of 2018, it's not something just local businesses should be concerned about.