Everyone knows that Search Engine Optimization is critical to any digital marketing strategy, but what some people forget is that search rankings don’t improve by simply creating general content and blogging freely. If you want to excel in the SERP, you’ll need to combine SEO with a strategic content marketing plan. Once you execute on that plan, you’ll want to ensure you properly measure and track the results of your efforts in order to understand what’s working and what’s not. So, how do you do that?
Long before I learned all this cool stuff about Google My Business, I spent a little over a decade working as a carpenter in Alaska. The most important lesson I learned during my time in construction is how critical it is to choose the right tool for the job, and if you want to get clean results, you’ve got to utilize your tools in the most efficient way possible. You’d probably agree that if you needed to drive a screw into a piece of sheetrock, you probably shouldn’t be reaching for a hammer, right? Please tell me you wouldn’t grab a hammer.
As digital marketers, we are always looking for ways to grow our organic traffic by improving our SEO. With all of the major changes we have seen not only in the last two years, but that occur almost monthly now, it has become more competitive than ever. That is why it is more important than ever to run a technical SEO audit and work on implementing changes that can add up to a large amount of success in your results.
To analyze your content marketing efforts, you have to hire an analyst who, for a pricey fee, would provide a detailed report on the growth or lack thereof of your site. However, nowadays, there are free SEO and Content Analysis tools that help do the same job.
So much of what we do as marketers is aimed at getting found online - and that means getting our content to the top of the search engine results pages (SERPs). Search engines, however, have changed a lot in the last five years. (So much so, I’ve made it my topic at IMPACT Live!) Today, we search the internet on computers, phones, and even voice assistants such as Alexa and Google Home. In response, the way in which search engines deliver result has evolved as well.
So, it’s been a couple years since you last redesigned your website or your website marketing strategy has changed. Whatever the reason, redesigning a website or migrating to a new CMS takes a lot of planning and hard work. One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.
Picture it: September 2016. The somber glow of the screen share multiplied the anguish brewing in the pit of our stomachs. “This can’t be happening...” We were staring at a Google Analytics “Audience” report that looked like a cliff to nowhere. 94% of the website’s traffic was gone.
Technical SEO upkeep is a lot like flossing -- you don’t really want to do it, but you definitely should do it more than you currently are. With that sentiment in mind, I undertook a 301 clean up project of, which at the time, felt like nothing much. As the task drew on, however, and I sat at my computer -- click… click… delete -- over 3000 times.