When searching for something in Google, how quickly do you typically find your answer? Google is fast, but not always as fast as we think. Data shows that it can take anywhere from 1 minute to even 30 minutes (depending on what you’re researching) for users to find what they're searching for. It doesn’t help that even more people and companies are creating content every day, which can make finding exactly what you’re looking for on Google an exhausting process -- especially if you’re hopping from one result to another. So, how can you be sure you’ll quickly find what you’re searching for?
With Europe’s General Data Protection Regulation (GDPR), a set of rules that could fundamentally flip the relationship between massive tech companies that gather data, and the users they gather it from, coming into effect this year, data privacy and online usage has been on everyone’s mind.
Nowadays what I’m about to say is nothing new, but If you’re anything like me, you’re consuming way more information on the web than you used to.
This episode of the Hubcast is brought to you by Needls. This week, I spent some time at HubSpot HQ getting nerdy with some of our Academy friends, as well as talking Partner Agencies with some go-getter Customer Success Managers. Find out what we talked about in this week's episode!
You’ve probably received notifications from Google that your site is now subject to mobile-first indexing. But what does that SEO jargon mean for you as a marketer? We’ll start with a brief history -- but feel free to jump ahead if you already know this. Google’s goal is to provide the most relevant answers and resources to search queries with minimal browsing required on your part. They want the answer to your search to be the top search result --featured snippets anyone? -- and they will keep tweaking their algorithm to get there. (You can check out some of Google's latest updates and changes here.) Originally, Google crawled websites in a desktop format, and ranked them based on certain criteria. This made sense, because most people browsed the internet from their desk, on a full-sized computer or laptop. Now, more searches are being conducted on mobile devices, so ranking based on the desktop version of a site doesn’t provide the most relevant or helpful results. Enter stage left, the aforementioned mobile-first indexing -- and page load time.
Google Search Console, is the proverbial periscope that shows us where dangers lie on the surface of the Google ocean. Formally known as Google Webmaster Tools, Search Console has gone through many iterations in the past few years, but it's always been the premiere tool for a site owner to figure out exactly what's happening within the search engine for their domain.
People are searching differently. How often do you hear that? It seems like every few months, we’re rethinking how we create and serve content based on user behavior - and we are. A lot of this is dictated by what is new in the world of technology. This time around, the focus is shifting more towards voice search and how people are using voice search to find information, quickly. Here’s the thing, though, voice search isn’t just a fad.
Depending on what your business is, you may or may not be familiar with Local SEO, a practice optimizing your website to rank better for a local audience. According to BrightLocal “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them.” Which is why If your company does business in a specific location, by having a physical store or just targeting visitors in that location, then Local SEO should be a part of your overall marketing strategy. Here are some ways you can start to optimize for local SEO: