HubSpot’s been on a roll lately. They significantly upped their investment in product development and at INBOUND ‘18, they released a bunch of new tools to help you close more deals faster -- and they are slick.
If you were to ask your average sales professional about Salesforce, they’d probably say it’s the “top dog” in terms of CRM market share. (They wouldn’t be wrong, considering they own around 31% of that market.) Their dominance makes sense. Salesforce offers heavy-duty, enterprise-level CRM capabilities, which rivals long-term successful solutions from SAP, Oracle, Microsoft, and Adobe. That said, Salesforce certainly isn't the only CRM out there. While not at the same scale, the HubSpot CRM's piece of the pie has been growing since the release of their free CRM in 2014, and for good reason.
When HubSpot released their free CRM (Customer Relationship Management) and Sales Tools in 2014, they added a whole new dimension to the company's offerings and value. They expanded its effects beyond just marketing into sales, and now even customer service -- all at no additional cost to start.
For marketing nerds, INBOUND is like Christmas. You not only get to spend a whole week downloading inspiration directly into your brain through bold keynotes and educational breakout sessions, HubSpot also uses that week to unveil big changes to their product. This year, however, was a little different. Though we've seen updates relevant to other teams beyond marketing in the past -- for example, when Brian Halligan unveiled the HubSpot CRM for the first time at #INBOUND14 -- this year, sales teams got a lot of love, product-wise.
This episode of the Hubcast is brought to you by Belch.io. For those of you who aren’t at INBOUND… this ep’s for you! I (Carina) did a Sales/CRM workshop this week and it was, as they say, LIT -- and inspired most of the content for this week. If you've got questions on the HubSpot Sales tools, let us know!
Information gathering is important to any sales process. Gathering the right information is even more critical, but oftentimes, the step in the sales process that goes off track. But, what information are you collecting and why?
Having a CRM that’s fully integrated into your organization's sales process can be one of the most beneficial ways to understand and improve the performance of your marketing and, with all the incredible options on the market for free (or affordable) CRMs, there aren’t too many reasons not to leverage one within your organization.
Are you effectively managing your contacts and leads? One of the best ways for you to manage your leads is by integrating HubSpot with your customer relationship management system (CRM). HubSpot allows you to keep track of all the information collected from your CRM and leverage that information in your marketing activities. This allows your sales and marketing teams to work in perfect harmony.