Information gathering is important to any sales process. Gathering the right information is even more critical, but oftentimes, the step in the sales process that goes off track. But, what information are you collecting and why?
Having a CRM that’s fully integrated into your organization's sales process can be one of the most beneficial ways to understand and improve the performance of your marketing and, with all the incredible options on the market for free (or affordable) CRMs, there aren’t too many reasons not to leverage one within your organization.
The HubSpot CRM (Customer Relationship Management) and Sales Tools have helped add a whole new dimension to the company’s offerings and value. They have expanded its effects beyond just marketing into sales, and even customer delight -- all at no additional cost to start.
Are you effectively managing your contacts and leads? One of the best ways for you to manage your leads is by integrating HubSpot with your customer relationship management system (CRM). HubSpot allows you to keep track of all the information collected from your CRM and leverage that information in your marketing activities. This allows your sales and marketing teams to work in perfect harmony.
No matter how you slice it - Salesforce is an incredible product. It made its debut in 1999 and completely changed the way businesses managed their client relationships. Years after Salesforce hit the market, IMPACT Branding and Design (that’s us) chose it as our client management software. It had everything we wanted and would allow us to scale the sales side of our organization. Things were good. We would go on to leverage Salesforce for just over 3 years until 2014. Why change something good? It’s simple: something that was a better fit came along.
Deciding which customer relationship management (CRM) software is right for your business is an important decision. In addition to the sizable cost, your CRM will have a tremendous impact on your team's organization as well as how it engages with leads and customers. With so many options to choose from, it helps to know what you should look for before making the investment. Fortunately, it's not as complicated as it seems.