Inbound Marketing Blog

Sales Technology

Info Gathering for Sales Reps: 7 Tools You Should Be Using & When

By: Steve Bookbinder November 16th, 2017

Blog Feature

Information gathering is important to any sales process. Gathering the right information is even more critical, but oftentimes, the step in the sales process that goes off track. But, what information are you collecting and why?

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Sales Sales Technology

How to Setup Your Sales Process in a CRM

By: Kyle Bento December 12th, 2016

Blog Feature

Having a CRM that’s fully integrated into your organization's sales process can be one of the most beneficial ways to understand and improve the performance of your marketing and, with all the incredible options on the market for free (or affordable) CRMs, there aren’t too many reasons not to leverage one within your organization.  

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HubSpot Sales Technology

HubSpot CRM & Sales Tools: The Pros and Cons

By: Bob Ruffolo September 20th, 2016

Blog Feature

The HubSpot CRM (Customer Relationship Management) and Sales Tools have helped add a whole new dimension to the company’s offerings and value. They have expanded its effects beyond just marketing into sales, and even customer delight -- all at no additional cost to start.

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HubSpot CRM Marketing Technology

The Top 12 CRMs You Can Integrate With HubSpot

By: Tom DiScipio August 31st, 2016

Blog Feature

Are you effectively managing your contacts and leads? One of the best ways for you to manage your leads is by integrating HubSpot with your customer relationship management system (CRM). HubSpot allows you to keep track of all the information collected from your CRM and leverage that information in your marketing activities. This allows your sales and marketing teams to work in perfect harmony.

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Salesforce CRM IMPACT Stories

Why We Switched From Salesforce to HubSpot's CRM

By: Kyle Bento August 25th, 2016

Blog Feature

No matter how you slice it - Salesforce is an incredible product.  It made its debut in 1999 and completely changed the way businesses managed their client relationships. Years after Salesforce hit the market, IMPACT Branding and Design (that’s us) chose it as our client management software.  It had everything we wanted and would allow us to scale the sales side of our organization.  Things were good. We would go on to leverage Salesforce for just over 3 years until 2014.  Why change something good?  It’s simple: something that was a better fit came along.

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CRM Sales Sales Technology

What Should You Look for in CRM Software?

By: Bob Ruffolo August 17th, 2016

Blog Feature

Deciding which customer relationship management (CRM) software is right for your business is an important decision. In addition to the sizable cost, your CRM will have a tremendous impact on your team's organization as well as how it engages with leads and customers. With so many options to choose from, it helps to know what you should look for before making the investment. Fortunately, it's not as complicated as it seems.

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