Inbound Marketing Blog

Sales & Marketing Alignment Contributor

6 Ways Buyer Intent Data Fosters Sales & Marketing Alignment

By: Ed Marsh June 14th, 2018

Blog Feature

It’s widely accepted that the internet has enabled changes in buyer behaviors which have disrupted traditional marketing and sales approaches.   The exploding universe of sales and MarTech software tools has enabled methodologies like inbound marketing. It’s allowed companies to deliver better experiences to prospects and buyers, but it’s also often created internal friction.

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Content Marketing Sales & Marketing Alignment

How to Create Marketing Content Your Sales Team Will Love

By: Liz Murphy June 4th, 2018

Blog Feature

I’m not a parent. In fact, given that some of my friends lovingly refer to me as a “hospice for house plants,” putting a child in my hands may not be the best idea. (Fun fact: Did you know that a cactus dies from the bottom up?) Yet, with today’s topic, I feel a bit like a parent trying to corral two squabbling siblings. They know they need to work together, but still they “just don’t wanna.” In this case, the two siblings in question are marketing and sales. Even though it's easy for both to complain about how hard it is to create content that both teams find useful, if they would just work together, things would immediately improve.

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Sales & Marketing Alignment

6 Digital Marketing Terms to Enhance Your Sales Approach

By: Steve Bookbinder March 21st, 2018

Blog Feature

Sales and marketing are becoming synonymous and discussed in tandem more and more. People are finally catching on to the idea that these two seemingly divergent departments actually have a lot to offer one another (although we’ve been telling you this for a while)! To help support our argument even more, consider these statistics:

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Sales & Marketing Alignment Account-Based Marketing B2B Marketing

How Mike Volpe is Making Old School ABM New Again

By: Melanie Collins January 5th, 2018

Blog Feature

We all know account-based marketing is nothing new. It’s been practiced for years. At the early stages of inbound marketing, traditional marketing tactics including account-based marketing (ABM) were looked down upon, but, now that inbound marketing isn’t the shiny new object, many sophisticated marketers are talking about how old-ish school tactics are helping them get in front of prospects that inbound just can’t reach.

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Sales & Marketing Alignment INBOUND Event

The Future of Inbound: Solving the Sales Alignment Gap

By: Kyle Bento November 11th, 2016

Blog Feature

This year, INBOUND 2016 has been a blast. It has also solidified one major concept in my mind. “Marketing and sales can no longer be considered separate groups.” Here’s why: When we made a purchase in the past, we were attracted by marketing and educated by sales. We learn the basics from marketing, but ultimately interact with sales to determine if the product or service we chose was, in fact, the best choice. The thing is, this has all changed.

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Sales & Marketing Alignment Infographics

5 Ways to Boost Revenue While Aligning Marketing and Sales [Infographic]

By: Carolyn Edgecomb October 13th, 2016

Blog Feature

The times are changing! Not only is the age-old rivalry of sales and marketing shifting to one where the two teams work side by side, but the way consumers shop is changing as well. You may have noticed that consumers are spending more time identifying needs and problems, researching products and services, comparing companies and their alternatives, and reading customer reviews than in the past.

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Sales & Marketing Alignment

How to Improve Your Sales and Marketing Efforts With HubSpot's Signals

By: Stephanie Hughes November 20th, 2013

Blog Feature

Being a business development representative here at IMPACT, my primary responsibility is to filter through and connect with the large amount of leads that we generate daily. When a lead comes to our website, I help to guide them to additional resources, and if it makes sense, a consultation with one of our inbound marketing experts. One of the tools that has really made my job that much easier and has enhanced my performance is HubSpot's Signals.

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Sales & Marketing Alignment

Fight Night: Finally Settling the Sales and Marketing Conflict

By: Brett Casella June 28th, 2013

Blog Feature

 In an ideal world, your sales and marketing teams would work synergistically, giving you a 1+1=3 result. However, we live in the real world where that is usually not the case. Instead of laughing and working collaboratively around a white board like stock photos illustrate, your sales and marketing

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