No one wants to be considered a “spammer.” The word is equivalent to an assassination of character in digital marketing. We’re all just trying our best to meet daily prospecting goals and close deals, etc., but is it really your “best” if the majority of these emails go unanswered? What if you’re approaching email with the wrong mindset? The average email open rate is 22.87%, which alone does not seem like a big number at all, however, the number of people who actually click through your emails is even lower, standing at a strikingly small 3.26%! I get a lot of salespeople emailing me every day. And most of the emails I get are absolutely horrible. No personalization. No clear message or call-to-action. No business value.