The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
In today’s world, prospecting for new business, generating quality leads, and securing first meetings are becoming more challenging by the day. In fact, HubSpot has gathered many deep insights into the challenges salespeople experience throughout their sales process:
Prospecting - a word that leaves a bad taste in the mouths of senders and recipients alike. For the recipient, typical prospecting emails are annoying, yet seemingly unavoidable. From the sender's perspective, sending poorly performing prospecting emails feels like a waste of valuable time. Feelings aside, prospecting can be a pivotal part of getting the most out of your sales and marketing funnel.
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Great sales managers wear three hats. Most always wear “the administrator” and “the strategist,” but only the best of the best wear “the coach” as well. While the sales manager can never take off the first two hats, they get to choose if and when they wear their coaching hat. It’s when they wear their coaching hat, however, that they see the kind of ongoing improvement only coaching can deliver.
What does creating sales momentum really mean? And what can you do, as a sales professional, to build and maintain it daily? For me, it’s helpful to think about building sales momentum by asking myself one question: What can I do today that will land me a new sale one year from now?
Even though sales and marketing are on the same team, sometimes you'd swear they were working for rival companies. It would be one thing if this lack of unity was just watercooler chat, but the reality is this misalignment limits results. Big time. Luckily, creating a Service Level Agreement (SLA), or agreed upon terms between teams, is the key to clearing the conflict and amplifying revenue results.
As a sales and marketing professional, you’re probably constantly looking for just the right ingredients to achieve success -- but what does this entail? Are there certain components that every salesperson should include in their formula for success?
Having a CRM that’s fully integrated into your organization's sales process can be one of the most beneficial ways to understand and improve the performance of your marketing and, with all the incredible options on the market for free (or affordable) CRMs, there aren’t too many reasons not to leverage one within your organization.
If you’ve been around the inbound marketing community for a while you’ve probably heard the term “sales and marketing.” The concept is a way to make sure those two teams of your organization work and execute around a common goal -- revenue. Now, there’s a new term being thrown around: Sales enablement. If you’re anything like me, you’re probably wondering, “What is sales enablement?” “How is it different from sales and marketing alignment?” and “Why are all these marketers talking about sales?” Well, let’s start at the top.
Wait! Before you go..
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