The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
What does creating sales momentum really mean? And what can you do, as a sales professional, to build and maintain it daily? For me, it’s helpful to think about building sales momentum by asking myself one question: What can I do today that will land me a new sale one year from now?
Even though sales and marketing are on the same team, sometimes you'd swear they were working for rival companies. It would be one thing if this lack of unity was just watercooler chat, but the reality is this misalignment limits results. Big time. Luckily, creating a Service Level Agreement (SLA), or agreed upon terms between teams, is the key to clearing the conflict and amplifying revenue results.
We’re sharing our secrets with our loyal readers. Subscribe and download it now.
As a sales and marketing professional, you’re probably constantly looking for just the right ingredients to achieve success -- but what does this entail? Are there certain components that every salesperson should include in their formula for success?
Having a CRM that’s fully integrated into your organization's sales process can be one of the most beneficial ways to understand and improve the performance of your marketing and, with all the incredible options on the market for free (or affordable) CRMs, there aren’t too many reasons not to leverage one within your organization.
If you’ve been around the inbound marketing community for a while you’ve probably heard the term “sales and marketing.” The concept is a way to make sure those two teams of your organization work and execute around a common goal -- revenue. Now, there’s a new term being thrown around: Sales enablement. If you’re anything like me, you’re probably wondering, “What is sales enablement?” “How is it different from sales and marketing alignment?” and “Why are all these marketers talking about sales?” Well, let’s start at the top.
If you work in sales, you’ve undoubtedly made a mistake or had an experience you wish you could forget at some point. Whether it’s accidentally deleting an important document right before a big meeting, not hitting save, or realizing you’ve been calling your prospect by the wrong name the entire meeting, these sales slip-ups can happen at any point and to anyone. As random as they can be, one thing is for sure, these moments will haunt you long after they’ve happened.
The times are changing! Not only is the age-old rivalry of sales and marketing shifting to one where the two teams work side by side, but the way consumers shop is changing as well. You may have noticed that consumers are spending more time identifying needs and problems, researching products and services, comparing companies and their alternatives, and reading customer reviews than in the past.
What makes a sales manager great? Well, depending on who you ask, you’re likely to get a range of answers, but one thing is for sure, sales managers play an integral role in the success of their sales team. According to a study conducted by HBR, 69% of salespeople who exceed their annual quota, rated their sales manager as being excellent or above average.
Wait! Before you go..
We’re sharing our secrets with our loyal readers. Subscribe and download your free guide now!