Inbound Marketing Blog

Sales Agency Growth

How to Turn Sales Objection Into Opportunity: Agency Sales Series [+Video]

By: Jason Swenk July 5th, 2018

Blog Feature

Have you ever felt like your proposal really knocked it out of the park, only to have the prospect put you off? It has happened to all of us at one time or another. (Probably more times than we’d care to admit.) You put a ton of time, energy, and effort into a stellar proposal and then you’re hit with a lackluster response… Something like, “let me talk to my partner” or “let me see if we have the money” or my personal favorite, “send me more information.”   Are these responses put-offs or simply  objections that can be flipped into something positive?

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Video Marketing Infographics Sales

Why Video is A Must-Have Sales Tool [Infographic]

By: Myriah Anderson June 24th, 2018

Blog Feature

In the past month, I joined IMPACT’s Sales and Success team from Agency Services and couldn’t be more thrilled. There is nothing more I love than helping people and companies overcome their roadblocks, grow, and get the most out of their marketing efforts. Since joining, I’ve been experimenting with the use of video in the sales process.

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Sales Customer Service

2 Ways to Get Your Sales & Customer Success Team Working Together

By: Steve Bookbinder June 20th, 2018

Blog Feature

The struggle is real. Organizations everywhere are challenged with the growing issue of alignment across departments. They know their strategies, organizational capabilities, resources, and management systems should all be arranged to support a shared company mission and purpose, but the challenge is when leaders pay too much attention to one area of the business and not enough to others. This is inevitable. Marketing is going to care about marketing, sales about sales, and so on. The key to success, however, is getting these disparate departments to work together and create a seamless experience for both the internal organization as well as the customers.

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Video Marketing Sales

4 Ways To Differentiate Yourself Using Video in Your Sales Process

By: Tom DiScipio June 6th, 2018

Blog Feature

“So… tell me why you’re different.” This is a statement most salespeople (and marketers) fear. The truth is... if you’re already hearing this statement, it’s too late. Early in my sales career, I learned just how hard it can be to identify the differentiating factors of your organization and articulate them in a meaningful way to others. In fact, it’s something most businesses constantly struggle with and I’d be lying if I said we have it completely figured out even here at IMPACT. (I'll be talking all about this at IMPACT Live this year.)

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Sales Lead Nurturing

After 50+ Sales Connect Calls, Here are 10 Things I Learned About Being Effective.

By: Shandia Drummond May 22nd, 2018

Blog Feature

Have you ever felt uncomfortable getting on the phone and talking with someone? How about setting the tone as the first point of contact for the sales process, and running connect calls with potential leads? When first joining the IMPACT Sales team, the connect call was always a huge hurdle I felt I would never be able to get over. I was comfortable speaking with people in person, but it did not resonate over the telephone. I stumbled through conversations, had noisy backgrounds, started calls completely unprepared and, needless to say, the calls were ineffective and  my confidence level just kept plummeting. I needed to find a repeatable call structure that I could use to truly qualify prospects and set our team up for good conversations.  

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Sales Lead Management

[Free Template] Identify Your Best Sales Leads & Ops With This Prospect Fit Matrix

By: Tom DiScipio May 10th, 2018

Blog Feature

“Is this prospect actually a good fit for us?” It’s a simple but challenging question that becomes a repetitive, internal dialogue as sales reps evaluate whether or not the prospect they’re speaking with is the right sales opportunity to pursue.

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Sales Productivity

5 Spring Cleaning Tips to Increase Your Sales Productivity Today

By: Steve Bookbinder April 19th, 2018

Blog Feature

It’s that time of year again; when we clean out the old to plan and make room for the new. “Spring is the time of plans and projects.” –Leo Tolstoy This applies to a variety of things in your personal life like clearing out your closets, renovating an area of your home, or planting new seeds in your garden.

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Infographics Sales Website Copy

How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]

By: Ramona Sukhraj April 15th, 2018

Blog Feature

I have a confession to make: I have a problem with Retail Therapy. Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything. I know, it’s terrible, but I take solace in the fact that I'm not alone. People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making. As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.

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Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
Inbound Marketing Strategy Template & Example