Inbound Marketing Blog

SaaS Marketing

Opt-in vs. Opt-out Free Trial: 4 Questions for Choosing the Right Model For You

By: Stacy Willis April 25th, 2018

Blog Feature

What a wonderful time to be a consumer! As the popularity and proliferation of SaaS products continues, so does the number of free trial offers. It seems you can’t go to a website these days without being able to test out a product for free, and as a buyer, it’s great! The ability to try before you buy is the best way to make an informed purchase, but it also opens up a can of worms for SaaS companies that need to figure out the perfect balance between try, buy, and streamlining the movement from one stage to the other.

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SaaS Marketing

Freemium vs. Free Trial: How To Pick the Right SaaS Revenue Model in 2018

By: Stacy Willis March 14th, 2018

Blog Feature

In business, and in life, rarely are decisions as simple as chocolate or vanilla, oxford comma or. standard, or “gif” or. “jif.” In fact, I bet you have no problem choosing a side in any of those battles (and are likely heatedly preparing your argument as we speak). Unfortunately, most strategic decisions are less “black-and-white” and more “shades of grey.” -- just like choosing freemium vs free trial, but more on that in a second.

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Website Redesign SaaS Marketing User Experience Design

7 Tips for Unleashing a New UX Design (Without Confusing People)

By: Melissa Smith January 26th, 2018

Blog Feature

You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story:

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SaaS Marketing Inbound Success Podcasts & Shows

"Growth Hacking Ft. Ferdinand Goetzen" (Inbound Success Ep. 22)

By: Kathleen Booth January 22nd, 2018

Blog Feature

How do successful inbound marketers drive growth in the hyper-competitive SaaS space? This week's episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands. In our interview, Ferdinand shares the strategies and tactics he has used to achieve results with his inbound marketing campaigns.

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Content Marketing SaaS Marketing Marketing Statistics

10 Statistics to Help Improve Your SaaS Company’s Content Marketing Strategy [Infographic]

By: Carolyn Edgecomb October 12th, 2017

Blog Feature

Is your SaaS content marketing strategy not performing as well as you want it to? If so, you might be missing key elements that can help you stand out amongst your competitors. Content marketing is no longer about how many articles you’re producing, but rather the quality and relevance of that content, and surprisingly, only 32% of B2B marketers say they have a documented content marketing strategy.

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SaaS Marketing Inbound Success Podcasts & Shows

"SaaS Marketing for CEOs:" (Inbound Success Podcast Ep. 1)

By: Kathleen Booth August 28th, 2017

Blog Feature

What's the secret to building an inbound marketing campaign aimed at the elusive CEO audience? In this week's episode of The Inbound Success Podcast, I'm interviewing Kuno Creative co-founder John McTigue, a leader in the inbound marketing space whose SaaS Marketing for CEOs campaign brought in a half million dollars in new business to his agency.

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Website Design SaaS Marketing

SaaS Website Mistakes: 6 Dire Flubs You’re Still Making

By: Joe Rinaldi June 27th, 2017

Blog Feature

There are a number of challenges SaaS companies face when it comes to marketing and growth. Challenges such as customer retention, standing out in a crowded industry, and convincing new people your service is worth investing in.  The solutions to many of these challenges start with a SaaS company’s website.For many of your customers, this is the first interaction a person will have with your brand.

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SaaS Marketing Examples

Best Freemiums: 11 Phenomenal Freemium Products Actually Worth Paying For

By: Ramona Sukhraj June 22nd, 2017

Blog Feature

If I know anything in life to be true, it’s this: people will do anything for a free t-shirt. Whether you’re at a basketball game, on a college campus, or at a local bar, people will stop just short of signing their lives away to get their hands on that oversized cotton trophy. But freebies aren’t just fun for the consumer; they’re also marketing gold for the brand. Every piece of swag you give out is another chance that the recipient will remember your brand and mention it to their friends every time they throw on that shirt or pull out that pen. In the same tradition, freemium models have been a brilliant way for SaaS and tech companies to build awareness and grow their user numbers dramatically, especially in recent years.

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