Does anyone else out there feel like they are in an endless loop of meetings? As a marketer serving multiple clients at any given time, I find myself averaging 9-12 meetings a week. To be fair, I actually enjoy most of these meetings because it gives me a weekly opportunity to catch up with my clients, but what I don’t enjoy is a meeting that has no direction and leaves me wishing I could get back that hour of my day.
The digital marketing landscape is constantly changing; so much so, a strategy you learn today might be totally irrelevant tomorrow.
The sun is shining and the air is warm. Here in New England, when spring (and soon to be summer) fever hits, it hits hard and I know I’m not alone saying sometimes it’s hard to focus during the work day. Spring fever or not, however, everyone has moments when their mind wanders.
Throughout my life, I’ve measured my abilities based on my productivity -- and this has been both a blessing and a curse. Using productivity as a reflection of ability has led me to consume large amounts of articles, books, and videos on how to be a top performer. While one might assume achieving top performance has to do with how you acquire a skill (10,000 hrs), approach your work-life relationship (work hard to play hard), or how your days are spent (10+ hrs per day working), it’s actually quite the opposite.
Everyone has a daily routine and it’s never the same for any two people. You might wake up at 4 AM and head right to the gym, or start your day by watching the morning news. The possibilities are endless. You might even be a late riser or someone who’s neither a morning person or a night owl. Either way, how you start and end your work day can have a big impact on your overall productivity and performance at the office.
I love that feeling when Friday rolls around and the weekend is in sight.
It has always been the job of marketers to build brands, inspire demand, generate leads, and promote loyalty to a company, but nowadays, marketers have to do so much more. They have to be strategic and logistical, making the most out of scarce budgets to achieve company goals and maximize the ROI of their efforts. They also have to navigate new and innovative technology and decide which tools will be most useful for their brand, and with that new tech, they need to be statisticians, analyzing the past in order to plan for the future. So, how do marketers balance the old and the new when budget, capacity, and structural organization restrict them?
It’s that time of year again; when we clean out the old to plan and make room for the new. “Spring is the time of plans and projects.” –Leo Tolstoy This applies to a variety of things in your personal life like clearing out your closets, renovating an area of your home, or planting new seeds in your garden.