Happy 4th of July from the ladies of MarketHer! Our theme for Season 2 is all about embracing the struggle and letting go of the idea of perfection, and sometimes the pressure to be perfect is no stronger than on holidays. Across social media, it seems like everyone is at the best party, eating the best food, and just overall, having the best time -- but that's not realistic. In the U.S., today is Independence Day and that's all about celebrating our freedom to live life anyway we want; as "perfectly" or "imperfectly" as it may seem to others.
Well, last week was my very last episode as host of the Creator's Block podcast, which I founded with Jessie-Lee two years ago. While I'm excited to begin my newest podcasting adventure with IMPACT -- the Content Lab podcast -- I do want to pause and reflect today on a few of my favorite episodes from the past year, before I say goodbye for good. And if you missed my last episode, where I pass the co-host torch to the immensely talented Justine, check it out below... From morning routines to getting raw over a Brené Brown book, to carefrontations and mindfulness, it's been a good run. I'm really going to miss squawking in your ear once a week about my feelings. If you won't, just lie to me, tell me I'm pretty, and that you'll miss me, too. Creator's Block returns on July 17 with Justine Timoteo and Marcella Jalbert. Enjoy!
What is the business impact of replacing contact forms with messenger bots? Jason Swenk On this week's episode of The Inbound Success Podcast, digital marketing agency advisor Jason Swenk talks about the results he got after replacing his website contact forms with ManyChat messenger bots. TL;DR - he was able to increase services revenues by 74% and achieved email click through rates of 50%, all with minimal effort and cost.
Guess who's back!?! If you guessed MarketHer, then you're right! After a short hiatus at the close of Season 1, Angela, Brie, and I are back for Season 2 and we should come with a warning! Between end-of-school activities, vacations (one to Colombia!), setting up a farm business, and brand new jobs (still at IMPACT) for the three of us, we needed time to focus on all the amazing things happening around us!
This is a big week for Creator's Block. In fact, it's quite a milestone for myself and the podcast. In a couple of weeks, Creator's Block will return (on July 17, to be precise), just in time to celebrate its second anniversary. But I will not be returning with it, as Marcella's co-host.
What's a quick, easy, inexpensive, and relatively painless way to establish thought leadership while also generating business? Phil Singleton On this week's episode of The Inbound Success Podcast, SEO expert and author Phil Singleton shares the strategy he uses with his marketing clients. In this detailed interview, he takes us through the process of developing a keyword strategy, writing blogs, creating an ebook, publishing it on Amazon Kindle (and even as a hard copy for order!), and then leveraging that as a vehicle for getting guest interviews on podcasts. Sounds complicated, but Phil shows how simple and easy it can be.
In this week's episode of The IMPACT Show, Stephanie is back and brought in special guest Jen Barrell! She's IMPACT's new director of event marketing.
Ah, work-life balance. It's kind of like parenting or finding true love -- everyone has an opinion about it. "There's no such thing as work-life balance, only work-life blend." "There's no such thing as work-life balance, only LIFE!" "You can only spend X number of hours a day doing work, without ruining your personal life." "If you're not committing X number of hours to work, is it even worth doing or being passionate about?"