How did SaaS startup Woopra increase lead to customer conversion rates while also shortening their sales cycle and improving the efficiency of the sales team? Elle Morgan This week on The Inbound Success Podcast, Woopra Head of Partnerships Elle Morgan shares the company's product qualified lead model and breaks down specifically what a PQL is, how it differs from an MQL, and the specific behavioral indicators that Woopra evaluates to determine whether its leads qualify as PQLs.
In this week's episode of The IMPACT Show, Nick and I were joined by special guest and former INBOUND Emcee, Dan Sally! (Yes, this was my chance to #FreeDanSally)
Happy Wednesday to you all -- and for many of you, I bid you a happy INBOUND or Content Marketing World week! This year, I find myself not in Boston or Cleveland for either event. Instead, I’m here in my home office in Annapolis, Maryland, with two dogs and a cat, the latter of which has a snoring problem. (Honestly, I didn’t know cats snored.) Anyway, while I’m bummed to be missing out on the action, I will say I love weeks like this. Since much of my team is up in Boston at HubSpot’s INBOUND conference, I get to spend almost the entire week in my little content cave completely uninterrupted. In case you didn't know, my quiet little content cave is where I’m happiest.
So, I’ve been struggling this week after getting back from vacation. I returned with a glowing tan and equally glowing optimism, but I quickly found myself in a productivity slump. I was easily distracted and it seemed like every day I had more and more external forces pulling me away from the work that I really, really needed to get done. Feeling fully over-extended and realizing I couldn’t keep going at the rate that I was going, I turned to the internet to fill me with it’s endless wisdom -- And, as always, I was not disappointed by the results.
What's the secret to getting results from LinkedIn ads? AJ Wilcox This week on The Inbound Success Podcast, LinkedIn advertising expert and Founder of B2Linked AJ Wilcox shares how he builds LinkedIn ad campaigns for his clients along with insights into the best way to integrate LinkedIn ads into your sales and marketing funnel. As one of the world's top LinkedIn advertising experts and the owner of an agency that spends millions of dollars on LinkedIn ads, AJ truly understands what it takes to see success on the platform.
I'll be frank. If someone at IMPACT says, "I don't have time for professional development," it's usually a good indicator they are not a good fit to work here. To be fair, I haven't heard anyone say that in a number of years as it's clear when someone has that mindset, they don't last long. Here or anywhere, I strongly believe that you can't afford not to invest in your professional development. It's 100% unacceptable. However, just because professional development is important, doesn't mean it's easy. That's what we dive into this week on MarketHer.
"Brand storytelling." It's one of those concepts that sounded so deep and powerful when everyone first started talking about it. Sadly, it wasn't long before it was labeled as yet another well-meaning phrase that was completely ruined by marketers. (As the joke goes, "marketers ruin everything," right?) Regardless of its "buzzword-y" reputation, however, brand storytelling matters in a very big way. Because the brands that know how to tell their story effectively and authentically will always outperform those that don't. Period.
Over the past week, I've enjoyed stalking Marcella's Instagram posts to live vicariously through her while she enjoyed a week-long beach vacation. Though I'm always happy for my friends and coworkers when I see their vacation posts, I can't help but feel that ping of jealousy knowing I have a week of work ahead of me when they're lounging and relaxing. This got me thinking: how often am I comparing my life to others? Do I live too much in a negative state, diminishing my life moments when I see others sharing seemingly perfect moments?