This week, I am on vacation. (Today, I plan to do something crazy like grocery shopping or dropping off the dry cleaning. Watch out, world! I'm a woman living on the edge!) But before I head out into the world, I want to share this week's episode of Content Lab, which features a conversation with one of my greatest professional inspirations -- Tamsen Webster, idea whisperer and former executive producer of TEDx Cambridge. As you all probably know, last week was IMPACT Live, which I wrote about at length on Monday. In addition to spending two days melting under the hot Hartford summer sun, I had a chance to speak about pillar content. Don't worry, this week isn't another conversation about pillar content. Instead, I invited Tamsen Webster to talk with me about the potency and power of spoken content. Yes, spoken content is a thing.
As I write this, we’re exactly one day after the wrap of IMPACT Live 2018. It’s been a crazy couple days and I honestly feel like I could sleep for 48 hours and still be tired. However, one of my favorite parts of IMPACT Live is that I basically have no choice but to unplug from work and actually focus on some professional development (PD).
What does it take for a company like HubSpot to double its website conversions and inbound call volume, increase demo requests by 35%, and increase product sign ups by 27%? Joel Klettke This week on The Inbound Success Podcast, conversion copywriting expert Joel Klettke shares the process h, along with a team from HubSpot, used to achieve such remarkable results. Known as "the guy who 2x'd HubSpot's conversions," Joel is a world renowned conversion copywriting expert and the founder of Case Study Buddy.
In this week's episode of The IMPACT Show, Nick and I recapped IMPACT Live 2018! Find out what you missed or relive the magic of it all. We also discussed what it's like to follow up from an event from a marketing and sales perspective.
Every time I whip out my suitcase from the closet, it's always the same reaction. I don't have children, but I consider my 120-pound bloodhound my only son. As soon as he spots my suitcase, he starts panting out of anxiety and crying. Sunday morning, before I left, he put his paw on my arm, as if he was saying, "Mom! Don't go!" (Tear) But, of course, I had to and wanted to go because I was leaving for IMPACT Live! If you normally work from home, and/or you're a natural home-body like me, then you know all too well the struggle of traveling for work.
Recording this week's episode with Marcella was extra special because we were able to record it together, in person! As a remote employee at IMPACT, I only get to come to Connecticut and see my fellow IMPACTers a few times a year. The annual August trip has easily turned into my favorite because it's IMPACT Live week.
Website redesign projects are typically of high strategic importance to companies, but they can be painstaking and time consuming. Charles Drengberg On this week's episode of The Inbound Success Podcast, Belch.io Founder Charles Drengberg talks about how he has shortened the amount of time needed for website redesigns, made it easier and faster to update sites over time, and in doing so, helped clients see a greater return on their website investments.
People in our industry talk a lot about wanting to be thought leaders, which makes sense. You don't want to sound like your competitors. You want to differentiate yourself with bold ideas and opinions that challenge convention.