Reserved. Shy. Quiet. Stoic. I can't tell you how many times people have used these adjectives to describe me. It's true I am more apprehensive to react emotionally in the moment, which quite frankly I don't mind, but being called "shy" is - the -worst.
While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for.
All the data I've seen points to a strong correlation between organic traffic growth and the frequency with which companies blog, so I was fascinated to learn how Stephen O'Connor and Kaitlyn Petro were able to reduce the number of blogs they published while dramatically growing organic website traffic for Advanced Data Systems Corporation. Stephen - who is the Director of Digital Marketing for ADSC - and Kaitlyn - a Strategist with IMPACT who works with Stephen on the company's marketing, break down some of the key lessons they've learned throughout the five years they've worked together.
In this week's episode of The IMPACT Show, Bob, Nick, and special guest, Marcus Sheridan talked about technical SEO, how to introduce Inbound to sales teams, the big 5, ending client agreements, and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
We all have those moments in our life when something big happens and we just freeze. They're unexpected; unplanned. When those situations arise, there are two ways to handle them: Freak the hell out or calmly look at options to solve it. In this week's episode, we talk about how to handle life's unplanned events and what you can do to better solve for them. We also share some pretty personal stories.
For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives.
This week, I'm taking another deep dive into podcasting - this time with Andrew Dymski of DoInbound and GuavaBox. Andrew is also a co-host of The Agency Journey podcast, a fantastic resource aimed at helping agency owners build and grow their agencies. He and his co-host Gray MacKenzie have been podcasting for some time now and have published over 120 episodes, with lots of lessons to share from that experience.
What experments are you testing on your website? In this week's episode of The IMPACT Show, Bob and Nick talked about Google and Salesforces new partnership, WeWork buying Flatiron, why Twitter expanded tweets to 280 characters, IMPACTs popup experiment and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.