In this week's episode of The IMPACT Show, Stephanie is back and brought in special guest Jen Barrell! She's IMPACT's new director of event marketing.
Ah, work-life balance. It's kind of like parenting or finding true love -- everyone has an opinion about it. "There's no such thing as work-life balance, only work-life blend." "There's no such thing as work-life balance, only LIFE!" "You can only spend X number of hours a day doing work, without ruining your personal life." "If you're not committing X number of hours to work, is it even worth doing or being passionate about?"
What are some quick, low cost ways to generate fresh content and leads if you are a startup marketer with a lean team? Michele Aymold On this week's episode of The Inbound Success Podcast, Parker Dewey VP of Marketing Michele Aymold shares what she's focused on as she takes the reigns of marketing for this fast growing Chicago area startup. In her case, she's applying lessons learned from her days running marketing for G2 Crowd and is using surveys to gather data on her audience and turn it into fresh content for the company while using lead nurturing funnels to keep Parker Dewey top of mind with survey respondents.
I don’t know how it happened, but I sneezed and somehow we’re now weeks away from the end of yet another quarter -- and not just any quarter. The second quarter. Which means we’re almost halfway through the entire year. WHAT?! While I’d love to say that I’ve got all my ducks in a row, and all of my plans to "crush my goals" or whatever are going along swimmingly, I would be lying. Here’s the thing though. Now that the finish line is in sight, I’ve noticed a lot of people saying, “I don’t have time for this, I don’t have time for that” -- myself included, I’m not immune -- in a way that makes me wonder if that’s really the case. Do we really not have enough time?
What playbook is one of the world's leading marketers using to market and grow his new SaaS business? Ian Cleary In this week's episode of The Inbound Success Podcast, Ian Cleary is pulling back the curtain on the process he's using to launch and grow OutreachPlus, a new email outreach software platform that automates the sending and tracking of highly personalized emails. As the Founder of RazorSocial and a sought after keynote speaker, Ian is known globally as a leading advisor helping brands navigate the worlds of digital marketing and social media. I was fascinated to hear how he's applying his expertise to his own business - and you will be too!
In this week's episode of The IMPACT Show, Bob is back and he brought special guest Kyle Bento along with him.
If you haven’t checked out MarketHer yet, this post is for you. (Or even if you love MarketHer, really!) After 9 months and 36 episodes, we’re wrapping up and reflecting on Season 1 - and we can’t wait to show you what’s next! I’ve talked quite a bit about how MarketHer got started, and a little bit about how starting a podcast has helped me grow into a better leader. Our hope is the show has been helping you just as much as it! (For newbies, check out our first post featuring Episode 1 and more about the show.)
One of our long-time listeners, Frances Bowman, reached out to us awhile back with a request -- to talk more about how to give good feedback to creative marketing pros like us.