I recently took Friday off for a mental health day; a chance to reset and recharge. As I adjusted to my new role as Account Supervisor, the past few months have been some of the most rewarding and challenging I've experienced in my career so far. This was largely because I entered a new world of management I wasn't previously familiar with. Though I've accomplished a lot over these months, it certainly hasn't been easy and, the past few weeks, I started to feel like I wasn't doing my job well enough. Self-doubt is something I've struggled with so I knew when Marcella recommended me to read You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, it was exactly what I needed.
There's been lots of talk lately about why brands should think like, and even become, media companies. But how do you actually build a media company? Frank Gruber This week on The Inbound Success Podcast, Frank Gruber shares the story of how he created Tech Cocktail and eventually transformed it into TechCo, a startup-focused media company that was recently acquired. From how to develop and grow and events business to the best way to build a robust content engine and strategies for building an audience, Frank covers in detail the strategies and tactics he used to transform TechCo from a scrappy grass roots network of startup founders into a thriving media business.
In this week's episode of The IMPACT Show, Nick and I talked about The Great Game of Business, 80% videos, email preferences pages, and more.
After, "But I'm not really a good writer," a close second in terms of my least favorite content creation excuses is, "But I just don't have enough time, sorry." So, if you've ever uttered that phrase yourself when someone from your marketing team has asked you to create content -- or you're someone who manages the content strategy in some capacity for your organization, and you've heard that from other people -- consider this episode mandatory listening.
As many of you may know, Marcella and I love to talk about our varying yet similar personalities -- how can we both be Aries and yet so different?! -- so it should come as no surprise that I wanted to dive in deeper with her to see where she thought she falls on the personality spectrum. Are we introverts, extroverts or ambiverts? What do the personality types even mean? And how do they relate to our work productivity? After doing research and taking way too many online personality tests, we both confirmed that we were indeed ambiverts -- along with 68% of the population. The more I researched, the more fascinated I became with how our personality types influence our work.
What if I told you that you could invest $6,000 in your marketing and get a ONE MILLION percent return on investment? Sounds pretty good, doesn't it? Ryan Bonnici This is exactly what Ryan Bonnici did during his time at HubSpot, and what he is planning on repeating now that he's taken on the role of CMO at G2 Crowd. This week on The Inbound Success Podcast, Ryan shares exactly what he did to deliver unheard of results and how you can do the same thing for minimal investment. His approach is simple, accessible and something that any business can replicate quickly with a bit of out-of-the-box thinking and the help of a web developer.
One of the things that IMPACT works on, day in and day out, is effective communication. We talk about radical ownership, consultative dialogue, and clear communication in every part of our organization. If you want to affect positive change -- whether that be in your personal life or at the office -- you have to be able to communicate directly and compassionately with an individual, so they (a) understand why you are asking for change, and (b) know what is needed for change to happen. I'll be the first to admit that I'm not always good at this. Sometimes I stumble over my words and, often, I can come across as unsympathetic and abrasive. But it's more that I'm trying to find the easiest and simplest solution, without dragging a decision out for months. This is where this week's episode came from.
In a surprise to no one, there's a lot of not-so-great content out there about what it takes to create great content. That’s not to say there isn’t meaningful thought leadership about content creation and copywriting. Unfortunately, across every single industry, there is a bloat of mediocre content we all need to wade through to get to what we want -- and my field of expertise is not exempt from that fact. Then, on September 12, I read an article on Copyblogger that blew me away -- to the point where, immediately after finsishing it, I hopped into our general slack channel and shared it with the company. It was “How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales” by Nick Usborne of ConversationalCopywriting.com.