All the data I've seen points to a strong correlation between organic traffic growth and the frequency with which companies blog, so I was fascinated to learn how Stephen O'Connor and Kaitlyn Petro were able to reduce the number of blogs they published while dramatically growing organic website traffic for Advanced Data Systems Corporation. Stephen - who is the Director of Digital Marketing for ADSC - and Kaitlyn - a Strategist with IMPACT who works with Stephen on the company's marketing, break down some of the key lessons they've learned throughout the five years they've worked together.
This week, I'm taking another deep dive into podcasting - this time with Andrew Dymski of DoInbound and GuavaBox. Andrew is also a co-host of The Agency Journey podcast, a fantastic resource aimed at helping agency owners build and grow their agencies. He and his co-host Gray MacKenzie have been podcasting for some time now and have published over 120 episodes, with lots of lessons to share from that experience.
Looking for a way to generate leads, establish thought leadership and get massive return on investment from your marketing? Look no further than podcasting. In this week's episode of The Inbound Success Podcast, I'm interviewing George B Thomas of The Sales Lion and The HubCast Podcast about how he created and grew The HubCast, and what it has meant for him personally and professionally.
We got really meta this week! In this, our 14th episode of The IMPACT Show, Bob and Nick took to the airwaves to talk the release of Intercom's first bot Operator, what Apple is planning for iPhone's 10th anniversary, LinkedIn's new mentor matchmaking service, and our big topic of the week, starting a podcast (complete with tips and insight on how we got The IMPACT Show up and running). Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
If you haven’t heard yet, video is taking over the marketing landscape (*gasp!*). Companies of all sizes are taking the hint and starting to produce videos in-house, even if they don’t have professional production teams. It can be intimidating to start implementing video into your marketing strategies, but don’t worry - there are many ways you can do it, and you don’t have to be a professional videographer either!
In an age where visuals reign supreme, an old-fashioned medium is making big waves -- broadcasting waves to be exact. With shows like Serial getting mainstream attention, and big names like CBS Sports, NPR, and even HubSpot joining the game, podcasting is becoming an increasingly popular and credible media outlet, especially for Inbound Marketers. At #INBOUND15, the trendy broadcasts were a huge topic of discussion.
Remember the good ol’ days, when the whole family gathered around Grandpa’s radio and listened to the latest shenanigans of Little Orphan Annie? Ok, maybe that’s just a memory I stole from A Christmas Story, but let’s picture it anyway. The theme music, the story unfolding, the audience listening intently. While this may seem like a scene from a simpler time, it is actually one making a huge comeback thanks to the popularity of podcasting. Podcasting is “trendy”. In fact, according to Edison Research, approximately 46 million Americans listen to at least one podcast a month (growing by 14 million since only 2008.) As a Marketer, it’s better to start podcasting when it’s “trendy” than when it’s necessary.